Edelman Digital

Facebook Launches Instant Games, Fake News Issue Combated, and Instagram Goes Live



Facebook Launches Messenger Instant Games

This week, Facebook launched Instant Games supported by Messenger. This new feature allows users to play games directly in the messaging conversation with each other. Users compete asynchronously via high scores instead of directly at the same time, making it convenient to play with friends who may not be online. Developers hope to promote their games through this feature, which could earn Facebook ad dollars. Gaming titles include Pac-Man, Space Invaders, and Words with Friends Frenzy. Instant games launched in 30 countries with 17 games.

DoubleVerify Adds Fake-News Blocker for Brands

DoubleVerify (DV), an online media verification service, introduced a new tool that eliminates ads from sites that use unsubstantiated claims to pose as credible news and content sources. By positioning themselves this way, these deceptive sites have directed millions of consumers to their sites while attracting millions of ad dollars. This new offering from DV provides brands and advertisers, who are scrambling to pull their messaging from objectionable sites, with the transparency and protection they need to make fully informed media decisions.

Instagram Goes Live, Adds Disappearing Photos and Videos

Instagram Live Video will soon be available to everyone. Users will see “Live” under a contact’s name when they are sharing a story. Unique to Instagram is that all live videos will disappear after the user stops streaming. Instagram claims that this disappearing factor makes users feel more comfortable, “sharing anything, anytime.” Instagram Live Video will be available in both the Explore and Direct sections of the Instagram app.

Lauren Switzer is an assistant account executive with Edelman Digital in Seattle

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