Based on feedback from publishing partners, Facebook announced a large number of updates to its video metric in page insights. New key features include aggregate minutes viewed, enabling comparisons between current videos and historic benchmarks, and different sorting options. The platform also made the insights page easier for advertisers by simplifying both the interface where aggregate video views are shown and the process of analyzing metrics across a date range.
Snapchat’s latest ad product is aimed at proving its Snap ads help drive foot traffic and conversions. “Snap to Store” has a new dashboard that shows the number of Snapchat users who saw the ad campaign and the number of users who visited the desired location, breaking down that data by gender, age, state and whether they used a lens or geofilter.
Eight months after Instagram released the Snapchat-like feature, Instagram Stories is now being used by more than 200 million people. In comparison, Snapchat average is 158 million users. In addition to overtaking Snapchat’s user count, Instagram is also snagging some more of Snapchat’s features, such as private messaging, pinning text and stickers.
Facebook Messenger is enhancing its money exchanging feature to allow payments within a group. Though Messenger has had a payment feature since 2015, this upgrade makes the app more competitive with Venmo, the leader in social payment apps. The feature is currently live on desktop and for Android users, and will soon roll out to iOS.