Facebook has opened ad units in the related articles section of Instant Articles to all publishers on the network. Facebook claims that investments in call-to-action units, fresh ad formats and experiments with ad positioning have already begun to pay off. While a lack of advertising flexibility in the past has lost Instant Articles clients like The New York Times and Forbes, the platform has still grown 25 percent in the last year to over 10,000 publishers.
LinkedIn has started publishing “LinkedIn Content Insights Quarterly” to share a review of top performing content that will help members make the most of their platform publishing. LinkedIn publishes over 100,000 articles every week and found in their first quarterly insights that of the top five most engaging content topics, three involved hiring or employee retention; the other two were self-esteem and social media marketing.
Facebook is changing the way its photo albums work, giving users the ability to check-in, text posts to albums, follow friend’s albums so they’re notified when there’s a new update and display “featured” albums on their profiles to highlight their favorites ones. In addition, it is simplifying the ability to add contributors to a collaborative photo album.
Twitter recently made a big update to their Apple TV app, adding live 360 degree videos and support for Periscope’s Global Map. This update makes Twitter the first app on Apple TV to support live 360 video. Apple TV users will use the Siri remote to move around and view the 360 videos. Users can also explore the Periscope map to find user-generated content from around the world and watch on Twitter.