The tragic attack in Orlando has created a powerful, painful link between the United States and France. Whereas the rise of candidates like Donald Trump and Bernie Sanders took many American experts by surprise, nationalist and populist parties – from the National Front on the right to socialists and former communists on the left – have shaped French political life for years. Now, the threat of terrorism has enflamed passions even further, and further attacks could completely change the political dynamics in both countries.

As French voters watch the 2016 U.S. election and prepare for France’s presidential election in May 2017, they are increasingly concerned with terrorism and the threat of radicalization. After the Orlando attack, French media focused on the threats to western democracies and ways of life, and politicians have advocated for more protectionist policies and tighter controls on immigration. Echoing statements made by Donald Trump, a recent opinion poll found that a majority of French are now favorable to the use of torture against terrorists.

In this climate, strong divides have emerged on issues like globalization, immigration and class. Traditional notions of “conservatives vs. liberals” have evolved into a new state that may be more accurately described as “natives vs. outsiders,” and many voters see the recent terror attacks as symbols of the failure of the government and traditional elites to address these serious issues.

This presents both a challenge and opportunity for one sector of French life – business. Edelman’s 2016 Trust Barometer shows rising expectations that French businesses and CEOs will play important roles in addressing societal issues that political elites cannot. This is a new and unusual phenomenon for France, and business leaders should consider how their perspectives and voices can contribute to greater understanding and engagement on the country’s most pressing challenges.

Stéphane Harrouch, associate director, Public Affairs, Edelman Elan.