Edelman Digital

Pinterest, Facebook and Twitter Add New Features as Google Battles Extremism



Pinterest’s Camera Search Lens Gets a Major Update

Pinterest’s Lens allow users to point the camera at something to find additional information, such as the price or where to purchase it. Now, with more than double the number of objects the program recognizes, users can receive calculated outfit recommendations. For example, a user can photograph a pair of shoes and see how others have incorporated similar accessories into their outfits. The feature is also getting a major user interface update that includes the ability to zoom in and out and tap to focus, making it easier to search within an existing photo.

Facebook Adds New Tools to ‘Creative Hub’ Ad Testing Platform

Facebook has added two new tools to their ad-testing platform “Creative Hub.” Advertisers will now be able to receive feedback from real users on ad mock-ups, and will also be able to post their drafts directly as live ads. Facebook says these new options will streamline collaboration between media and creative groups, while helping the development of creative assets become more efficient.

Twitter Adds New Direct Action Buttons in DMs to Provide More Bot Options

Twitter recently announced the addition of new “direct action” buttons within direct messages, powered by automated bots. While the use of bots is not a new phenomenon, these added options will expand their current capabilities of sending simple automated welcome messages and quick replies. These new direct action shortcuts—including visitation of websites within the application, referrals to other accounts, and more—allow brands to promote themselves in more diverse ways with ease.

Google to Ramp Up AI Efforts to ID Extremism on YouTube

Google is escalating the measures it takes to prevent extremist and terrorist content on YouTube. It plans to leverage more sophisticated machine learning, add more human mediation and escalate consequences for radicalized YouTube content. These measures are a response to global government and advertiser pressure for platforms like Facebook and Google to be accountable for the content they host.

Lauren Switzer is an assistant account executive with Edelman Digital in Seattle

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