Edelman Digital

Snapchat Launches Ad Manager and More Updates You Need to Know



Snapchat Launches Self-Serve Ad Manager

This week, Snapchat announced its new self-serve ad manager that allows advertisers to purchase Snapchat video ads directly on the platform. This new dashboard, rolling out in June, will be available on both desktop and mobile. The aim of the tool is to broaden the range of advertisers Snapchat accepts and to help boost revenue.

Facebook Nears 2 Billion Users as Ad Revenue Slows

Facebook reported a rise of monthly users, increasing to 1.94 billion, of which 1.3 billion are daily users. However, the platform also warned that despite the increasing user base, ad revenue growth may decline. Facebook has grown significantly from advertising revenue, but Chief Financial Officer David Wehner confirmed they have come close to hitting a limit on the number of ads they can place on users’ pages.

Twitter Targets Live Video With 16 New Streaming Partnerships

Twitter revealed 16 new live video streaming partnerships, including BuzzFeed, Viacom, Bloomberg Media, and more. This recent shift to provide niche streaming channels positions Twitter as the premium advertiser to reach specific audiences. The announcement follows days after Twitter stated they are building out in-stream video ads, which it claims are twice as memorable to users as other platforms’ ad equivalents.

Lauren Switzer is an assistant account executive with Edelman Digital in Seattle

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