Tag Archives: AR

Showing 1 - 6 of 6 posts.

5 Takeaways from the 2017 Mobile World Congress

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The 2017 Mobile World Congress (MWC) was held in Barcelona, Spain last week. It is the world’s largest gathering for the mobile industry and includes companies from across the spectrum of hardware, software, data, media agencies, ad-tech, platforms and much more.

Why Augmented Reality Can Right the Wrongs of Bad Ads

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A version of this post previously appeared on Edelman UK Magazine. The release of Pokémon Go has been huge. Users are overjoyed with the reinvention of a much loved franchise; and schadenfreude is rife amongst non-users and media with stories of explorers’ mishaps and missteps. We can be almost certain that tech providers who have […]