Tag Archives: Augmented Reality

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pokemongo

Why Augmented Reality Can Right the Wrongs of Bad Ads

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A version of this post previously appeared on Edelman UK Magazine. The release of Pokémon Go has been huge. Users are overjoyed with the reinvention of a much loved franchise; and schadenfreude is rife amongst non-users and media with stories of explorers’ mishaps and missteps. We can be almost certain that tech providers who have […]