Tag Archives: Edelman 8095

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Study Finds Millennial Generation’s Power to Influence Is Increasing

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Edelman today released updated insights around the ambitions and beliefs of the Millennial generation, born between 1980 and 1995, building on its 2010 benchmark study, 8095®. Encompassing interviews with 4,000 Millennials in 11 countries, 8095® 2.0 revealed that 74 percent believe they can inspire the purchase decisions of peers and those in other generations. The […]