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Twitter, Facebook and Snapchat Bring New Updates

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Twitter’s New Ads Promote Engagement via DMs and Bots

Twitter’s new ad option will enable brands to promote automated bots on the platform, connecting users to direct message interactions and bot engagement. Using Direct Message Cards, brands will be able to utilize images or videos that include customizable call-to-action buttons, drawing users into specific experiences within Direct Messages. Twitter explained: “With Direct Message Cards running in Promoted Tweet campaigns, businesses can take advantage of Twitter Ads’ full targeting suite to find a relevant audience to pull into personalized conversations at scale.”

Facebook’s Trending Topics Now Offer Choice of Publisher

In an effort to combat “fake news,” Facebook rolled out a new update to their Trending Topics feature to give users the opportunity to choose from a carousel of stories from different outlets related to the news of the day. The feature will expose users to different points of view by showing what several publications are saying on a particular topic.

Snapchat Releases Custom Stories for Groups of Friends and Family

Snapchat has added the ability to create custom stories, where friends and family can be tagged in to view or contribute to an exclusive Story. Users can host up to three custom Stories at once and participate in unlimited Stories, but once users have stopped contributing content for 24 hours the Story will disappear. This update could help Snapchat users find reasons to stick with the app as they age.

Lauren Switzer is an assistant account executive with Edelman Digital in Seattle

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