The 2017 Edelman Trust Barometer reveals that trust is in crisis around the world. The general population’s trust in all four key institutions — business, government, NGOs, and media — has declined broadly, a phenomenon not reported since Edelman began tracking trust among this segment in 2012.
Global Chair, Corporate Practice: Kathryn Beiser
Our value proposition is that well-crafted, strategic communications are essential tools that build trust and preserve, protect and propel business value.
Guided by the belief that increasing the level of trust in a company is the cornerstone of protecting reputations and strengthening relationships, we work in close partnership with corporate clients to engage employees, deepen customer relationships, attract investors and align government and public interests.
We have the skill and the experience to offer global and local perspectives, wherever you operate or want to expand your business. Our corporate team is over 1,000 people strong and includes former journalists, lawyers, bankers, MBAs, lobbyists, speechwriters, integrated marketing specialists. We are poised to develop multi-channel, integrated, always-ready communications campaigns to support your business needs.
With business value at the forefront, our approach begins with creating a compelling narrative that captures a company’s vision, culture and direction. It encompasses engaging constituencies based on a clear stakeholder map. We work to align a company with its stakeholders, connecting with a variety of audiences through the most effective means – media relations, business-to-business communications, executive positioning, employee engagement, financial communications or any combination necessary to support business value objectives. We are business problem-solvers, informed by market insights and focused on driving measureable outcomes.
We work with clients to protect their most important assets: reputation – an aggregate analysis of past behavior, and trust – and stakeholders’ expectation of future behavior based on past performance. By identifying a company’s assets and weaknesses as they relate to trust, we help uncover, define, exemplify and amplify their authentic identity in ways that resonate with stakeholders and inspire support of their business mission.
When the stakeholders are other businesses, we work with clients to differentiate themselves as leaders in their markets. We enhance customer loyalty, spark new lead generation, hone industry reputation and build trust in brands, all part of the critical mix for marketplace success.
This is the age when the demand for greater transparency and 24/7 communications leaves executives more vulnerable to scrutiny than ever before. We guide CEOs and leaders through our experience and relationship-driven approach to executive positioning. From creating differentiating, authentic content to securing elite direct-to-influencer speaking opportunities, we ensure clients are best prepared to advance their brand identity through all external communications activities.
In this period of great scrutiny, a board’s choice of a new CEO comes with heightened risk. Our CEO transition team helps clients communicate effectively by working with boards of directors, CCOs and executive advisory teams to share insights and enable successful communications with the full range of stakeholders to maintain trust.
We work with clients from every industry sector and geography at every point in the life cycle of crisis and risk. Our strength lies in understanding the fluid operating realties and context of crisis. We quickly translate that knowledge into strategy and action for our clients and we partner with companies to successfully navigate shifting industry dynamics, protecting and enhancing brands.
Engaged employees are individuals who, by virtue of their alignment and supportive voices, create additional value for their business. We work with clients to support their business value objectives through engaging employees and establishing meaningful connections that build trust. By connecting employees with their company, with each other and with the outside world, they are well positioned to speed the business’ strategic implementation, as well as serve as trusted voices for their companies.
Leveraging insights from our research studies, including the Edelman Trust Barometer, we develop long-term, multi-dimensional strategies for clients that leverage assets, reach, scale and market positioning to drive mutual benefits for business and society.Read less
Expertise & Intellectual Property
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