Edelman's 15th annual exploration of trust surveyed 33,000 people in 27 countries around the world on their trust in government, media, business and NGOs.
Global Chair, Corporate Practice: Kathryn Beiser
Our value proposition is that well-crafted, strategic communications are essential tools that build trust and preserve, protect and propel business value.
Guided by the belief that increasing the level of trust in a company is the cornerstone of protecting reputations and strengthening relationships, we work in close partnership with corporate clients to engage employees, deepen customer relationships, attract investors and align government and public interests.
We have the skill and the experience to offer global and local perspectives, wherever you operate or want to expand your business. Our corporate team is over 1,000 people strong and includes former journalists, lawyers, bankers, MBAs, lobbyists, speechwriters, integrated marketing specialists. We are poised to develop multi-channel, integrated, always-ready communications campaigns to support your business needs.
With business value at the forefront, our approach begins with creating a compelling narrative that captures a company’s vision, culture and direction. It encompasses engaging constituencies based on a clear stakeholder map. We work to align a company with its stakeholders, connecting with a variety of audiences through the most effective means – media relations, business-to-business communications, executive positioning, employee engagement, financial communications or any combination necessary to support business value objectives. We are business problem-solvers, informed by market insights and focused on driving measureable outcomes.
We work with clients to protect their most important assets: reputation – an aggregate analysis of past behavior, and trust – and stakeholders’ expectation of future behavior based on past performance. By identifying a company’s assets and weaknesses as they relate to trust, we help uncover, define, exemplify and amplify their authentic identity in ways that resonate with stakeholders and inspire support of their business mission.
When the stakeholders are other businesses, we work with clients to differentiate themselves as leaders in their markets. We enhance customer loyalty, spark new lead generation, hone industry reputation and build trust in brands, all part of the critical mix for marketplace success.
This is the age when the demand for greater transparency and 24/7 communications leaves executives more vulnerable to scrutiny than ever before. We guide CEOs and leaders through our experience and relationship-driven approach to executive positioning. From creating differentiating, authentic content to securing elite direct-to-influencer speaking opportunities, we ensure clients are best prepared to advance their brand identity through all external communications activities.
In this period of great scrutiny, a board’s choice of a new CEO comes with heightened risk. Our CEO transition team helps clients communicate effectively by working with boards of directors, CCOs and executive advisory teams to share insights and enable successful communications with the full range of stakeholders to maintain trust.
We work with clients from every industry sector and geography at every point in the life cycle of crisis and risk. Our strength lies in understanding the fluid operating realties and context of crisis. We quickly translate that knowledge into strategy and action for our clients and we partner with companies to successfully navigate shifting industry dynamics, protecting and enhancing brands.
Engaged employees are individuals who, by virtue of their alignment and supportive voices, create additional value for their business. We work with clients to support their business value objectives through engaging employees and establishing meaningful connections that build trust. By connecting employees with their company, with each other and with the outside world, they are well positioned to speed the business’ strategic implementation, as well as serve as trusted voices for their companies.
Leveraging insights from our research studies, including the Edelman Trust Barometer, we develop long-term, multi-dimensional strategies for clients that leverage assets, reach, scale and market positioning to drive mutual benefits for business and society.Read less
Expertise & Intellectual Property
Our experienced business-to-business teams leverage the relationships central to your business value.
We give our clients a roadmap for effectively communicating about a CEO’s Transition.
Transmedia storytelling is at the heart of how we help our clients build meaningful relationships with their audiences.
Companies must navigate the increasingly complex environment surrounding the collection, use and protection of corporate and personal data.
A company’s employees are not only its greatest asset but also among its most trusted sources of information.
As the shift from a shareholder to stakeholder society continues, we help business leaders meet the evolving expectations of an ever-widening range of audiences.
We are a boutique strategic consultancy with the backing and resources of the world’s largest public relations firm.
In a complex world, you can’t predict the future, but you can make better decisions. We help clients align strategy, brand and organization to create measureable results.
In an increasingly global society, a company or brand’s key stakeholders are never homogenous.
By taking actions that build trust, companies not only earn a license to operate; they earn a license to lead.
We surveyed 36 companies to explore headcount, reporting lines and areas of improvement.
Words of a Generation is a research and short film project designed to provide a personal window into the lives of people who have lived through and are pushing rapid transformation in society.
The CFA Institute & Edelman Investor Trust Study highlights the dimensions and actions that shape investors’ trust in the investment management industry.
The Connections Index tool is ideal for any company that wants to understand drivers of engagement and where it should focus employee engagement efforts for maximum impact.
The Edelman Privacy Risk Index (ePRI) helps organizations around the world, better understand security and privacy risk and its impact on corporate reputation.
The drivers of brand, reputation and action.
A thought leadership platform to help redefine MWV as a packaging solutions company.
To celebrate YVR's 80th birthday, Edelman engaged the public to select a storyteller who would live at the airport for 80 days and 80 nights.
For Starbucks' 40th anniversary, Edelman linked stakeholders to milestones including a new logo and five months of events.
During a difficult time for HP, Edelman put together the Global Influencer Summit in Shanghai, China for almost 600 media and influencers from 65 countries.
Edelman created a 360-degree campaign to tell the behind-the-scenes logistics story of how UPS delivered the 2012 Olympics.
Edelman works with GE Aviation to affirm the company's reputation as an industry leader through strategic, ongoing public relations efforts.
We’ve all heard the narrative. Journalism is dead. If not, it’s on life support. To belabor the metaphor, I don’t believe journalism is dying. I think it’s just having a mid-life crisis.
Ten Years of Modern Data Breaches for Higher Education: Five Risks to Identify and Actions to Take to Protect Your Institution
With a lot at stake, starting with trust and integrity and progressing to potentially crippling costs, here are five points of risk to consider and actions you can take to protect your institution.
Although putting yourself in the client’s shoes is not always easy, if you succeed you will achieve the best desired results: A long-term relationship and a satisfied client.
Russell Roering describes a recent development in the world of application development, an open-source code container application called Docker.
The old adage “image is everything,” is especially important for today’s CEOs. The way a corporate leader presents themselves has a profound impact on how a company is viewed.
Here in my home base of Buenos Aires, we often find corporate communications departments embracing their first steps toward social responsibility outreach.
The vast majority of businesses in the U.S. are small businesses and that’s an audience that big business can’t afford to ignore. But, with so many companies vying for attention with this audience, big businesses should keep the following in mind when targeting SMBs.
There are many examples of successful and unsuccessful re-branding programs, but there are fewer examples to help marketers decide whether it is necessary for their business, and fewer still for business to business (b-to-b) companies.
Reputations can be ruined by one misstep on social media or an errant comment in the news. With the volume of information we are receiving every minute, it is imperative now more than ever that companies invest in media training.