We surveyed 36 companies to explore headcount, reporting lines and areas of improvement.
Crisis and Risk
Global Chair, Crisis and Risk Practice: Harlan Loeb
The trust of customers and the public is developed by how companies manage reputational risk and crisis response. This is where our global Crisis & Risk team can help, especially when the stakes are highest.
Our team has built a proven record, validated by very high client satisfaction scores, of protecting the most important, yet fragile, organizational asset: reputation. We represent multidisciplinary backgrounds that include skilled litigators, investigative journalists, business intelligence specialists, veterans of government service and communicators from a variety of business sectors. With team members in more than 60 offices around the world, Edelman is connected 24/7 to provide strategic support and advocacy.
Our team counsels global companies, mid-sized organizations, nonprofits, government entities and high-profile individuals to tackle a range of preparedness, reputational and communications challenges. Our strength lies in an ability to accommodate a breadth of issues and scope while executing flawlessly for our clients.
Over the last 10 years, reputational crisis and risk has escalated dramatically, ushering an era when operating realities require companies to be prepared to move at the new pace of risk.
- Twenty-eight percent of crises spread internationally within one hour.
- On average, it takes companies 21 hours to issue meaningful communications.
- The business impact of crisis response time often can be insurmountable.
- One year after a crisis, nearly 53 percent of those companies that failed to respond in a timely and accurate manner haven’t seen their share prices regain pre-crisis levels.
With the growing confluence and influence of social media, rapidly expanding customer expectations and private regulation driven by cause-oriented nongovernmental organizations, a growing gap exists between reputational risks and organizational capacity to manage them.
We believe the organizational mandate is clear:
- Rapid Response – The rising cost of reputational risk requires companies to respond quickly and accurately during crisis, as speed signifies sincerity and accountability.
- Ability to Scale – The typical concept of containment is no longer possible in today’s global and instantaneous media environment. Companies must be fully capable of managing risks locally and communicating globally.
- Own Your Story – In a world in which opinion trades as fact on the global social media exchange, companies must own their factual record and build connected channels to amplify their stories; otherwise, misinformation and distortion will fill the vacuum.
Our team has gained international recognition for providing crisis counsel and preparedness support in every industry sector, and our experience extends to:
- Bankruptcy and restricting
- Board Oversight and Investigations
- Catastrophic Events
- College and University Crises
- Congressional/Regulatory Actions
- Data Privacy and Security
- Digital “Wildfires”
- Government and Regulatory Investigations
- Governmental and Financial Compliance
- Labor Disputes
- Manufacturing and Quality Assurance/Product Recall
- NGO & Citizen Activism
- Online Reputation Monitoring and Management
- Product Liability
- Public and Human Health
- Supply Chain Risk
- Sustainability and Environmental Challenges
- Trademark Disputes and Patent Infringement
Expertise & Intellectual Property
The 2014 Edelman Trust Barometer is the firm’s 14th annual exploration of trust.
Exploring the nuances of consumers in one of the world’s most complex and diverse regions.
We work with clients from the court of law to the court of public opinion.
By taking actions that build trust, companies not only earn a license to operate; they earn a license to lead.
The Edelman Privacy Risk Index (ePRI) helps organizations around the world, better understand security and privacy risk and its impact on corporate reputation.
The Connections Index tool is ideal for any company that wants to understand drivers of engagement and where it should focus employee engagement efforts for maximum impact.
Edelman and Brandtology’s ongoing study to track and analyze online conversations around technology brands.
Edelman Berland’s Beltway Barometer surveys 400 of the most politically elite, influential and engaged citizens in the Washington, D.C. area, with 200 respondents per party.
Houseboat is a strategic and creative thinking approach from Edelman designed to enable senior clients to tackle complex and pressing business and communication challenges.
Members of the EMEA leadership team have written a series of essays to share their thoughts on the current state of trust in their market or area of expertise.
Companies must navigate the increasingly complex environment surrounding the collection, use and protection of corporate and personal data.
The CFA Institute & Edelman Investor Trust Study highlights the dimensions and actions that shape investors’ trust in the investment management industry.
We deploy public engagement to help improve public health.
Our approach centers on listening with new intelligence to help brands meaningfully engage with people online.
Edelman developed an interactive map and digital advocacy widget for Business Roundtable.
To educate consumers worldwide about cybercrime, Edelman GCRM client Norton partnered “CSI” creator Anthony E. Zuiker on Cybergeddon, a groundbreaking digital crime thriller.
As the global crisis agency of record for the world’s largest airline, Edelman serves an integral role in the company's crisis response activities.
At The Washington Post’s 2015 inGENuitY Millennial Entrepreneur Summit held last week in Washington, D.C., Senator Penny Pritzker said, “Taking risks should be valued and nurtured because it allows us to be innovative.” Sitting in the audience as both a millennial and budding communications marketer, I couldn’t have agreed more.
This week, the NYPD asked people to tweet photos of themselves with officers, tagged with #myNYPD. The responses quickly turned sarcastic and critical.
Here are four key considerations for communicators when dealing with Heartbleed.
Get acquainted with Eugenia, Madrid’s “chief morale officer,” and learn how she boosts the office's culture and the welfare of her colleagues.
As we confront a crisis of leadership today both in business and government, this half-century anniversary of JFK’s death should be a time to reflect and to renew a commitment to seek out common purpose and collective destiny.
As we come to grips with the full impact of Haiyan on the Philippines, keeping the story going will be instrumental to rebuilding and recovery.
“Never waste a crisis,” explains Pat Christen, CEO of HopeLab. “Everyone has resilience, and resilience is inherent in innovation.”
I had the pleasure of play-acting the role of a hyper Indian journalist arriving at the scene of an explosion at a factory. This is how a typical mock interview went.
At the annual meeting of the Public Relations Institute of New Zealand, I was asked to address global trends and where I felt the PR industry was heading.