Edelman approaches crisis preparedness and response as a capability – not simply a function – that sparks a proactive approach to crisis risk.
Crisis and Risk
Welcome to the new age of crisis. Today, facts alone are insufficient to communicate and build trust across the broad spectrum of our fragmented media landscape. Consequently, organizations face the possible loss of market share and competitive edge, employee disenfranchisement and destabilizing reputational damage. In short, they confront the danger of losing the license to operate and to lead.
This explains why corporations around the world look to Edelman’s global Crisis and Risk practice for around-the-clock support and counsel through the life cycle of reputational risk. This assistance ranges from assessments of a client’s initial vulnerability and capability to immersive crisis training and rapid-response crisis management.