Global Chair, Edelman Digital: Kevin King

Edelman Digital is the first and largest global social arm of the world’s largest independent PR firm. We are pioneers in digital and social media; that heritage and deep experience allows us to help clients navigate new frontiers online. While we spend a lot of time in the digital world, we know what matters most is what happens on the other side of the screen. It’s about real people, having real conversations.

Brands can’t cover messaging with a thin veneer of “conversation.” Authenticity must be a core value of the organization. From being the first agency to launch a sponsored program on MySpace, to partnering with Facebook in its earliest days, we’ve helped clients like VW, Unilever, eBay, HP and Microsoft establish trusted credibility, engaged advocacy and chart their course forward—every day.

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