« The Me2 Revolution | Main | Davos Conversations on the Future of Media »
February 3, 2006
Comment on The Me2Revolution
I am humbled by the encouraging response to my most recent post. I am particularly thrilled with the comments by Doc Searls (http://doc.weblogs.com/) who has rightly suggested that we are moving to a new form of production. We are eschewing the role of PR person as spokesman, replacing it with dialogue and conversation. That implies our new role encompasses listening, counseling and allowing discourse without control.
I was reading Shakespeare's Richard III last night and found this quote that implies that the Bard was onto the Cluetrain concept (http://www.hyperorg.com/blogger/). In Act III, Scene I, The evil Richard III is about to send his late brother King Edward's sons to the Tower of London, ostensibly to have a traditional night of festivities before the coronation of young Prince Edward in the morning. The young Prince is curious about the origins of the Tower, hearing that the structure was begun by Julius Caesar.
Prince Edward: Is it upon record[1] or else reported[2] successively from age to age, he built it?
Lord Buckingham: Upon record, my gracious liege.
Prince Edward: But say my Lord, it were not registered[3]. Methinks the truth should live from age to age as 'twere retailed[4] to all posterity even to the general all-ending day.
In short, without peer to peer communication, there is insufficient substantiation of claims, whether historic or in any other vein. This is the essence of the Me2 Revolution.
[1] Upon record means on written record
[2] Reported means told orally
[3] Registered means documented
[4] Retailed means related orally
Posted by Edelman at February 3, 2006 11:55 AM
Trackback Pings
TrackBack URL for this entry:
http://www.edelman.com/mt/mt-tb.cgi/72
Listed below are links to weblogs that reference Comment on The Me2Revolution:
» online directory from links list
Hey ! See this related resources :) [Read More]
Tracked on August 28, 2006 5:01 AM
Comments
My name is Lauren Shults, I am a CCPA major at SMU. I am fascinated by your blog in particular. I am in the middle of writing a research paper about PR. Although this does not pertain to this particular article, I was wondering if you could give me a couple of tips about PR. How have you been successful getting ink for your clients?
You can email me at Lshults@smu.edu or you can blog me at www.laurenshults.blogspot.com
Thank you so much for your thoughts and consideration and I hope to hear from you soon.
Sincerely,
Lauren Shults
Posted by: Lauren Shults at February 8, 2006 2:01 PM