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April 3, 2006
Brief Response to Mr. Guinane of the Guardian Newspaper in the UK
This is a brief response to Mr. Guinane of the Guardian newspaper in the UK, who has at least been consistent in his skepticism about the role of the PR agency in the blogosphere. My comments to the NY Observer reporter did not suggest a covert desire to evade scrutiny of our corporate clients by probing reporters. I believe in a full presentation of facts and suggesting credible spokespeople to interested journalists. Should a story result that is one-sided and unfair, however, I feel that a company is warranted in posting materials offered the journalist and inviting bloggers or other reporters to offer their opinions. Our job is to enable a better conversation, not to "spin" nor to obfuscate.
Posted by Edelman at April 3, 2006 11:32 AM
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