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July 25, 2006
Thanks to a Friend of Edelman
As you may have seen in the coverage yesterday, Leslie Dach has resigned as vice chairman of Edelman to go to Wal-Mart as one of the top seven executives in the company. Leslie stands for all that is good in our profession. He is brilliant, passionate, kind, socially conscious and committed to excellence. His work over the past 17 years, from Dolphin Safe Tuna for Heinz to GE Eco-imagination to the current campaign for his new employer, speaks for itself. He has helped to transform our firm by launching research and advertising units. He will be sorely missed. His legacy is our excellent Washington office, now 200 people strong, led by Rob Rehg and Mike Deaver, who will carry the torch from here.
Thanks Leslie, for all you have done for Edelman.
Posted by Edelman at July 25, 2006 4:26 PM
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Comments
Over the past year or so Edelman has occasionally overshadowed its client, Wal-Mart, in the public discussion of PR tactics (the rapid response Bentonville "war room" and blogger outreach were widely distributed stories). Now that the most prominent, high-level Edelman pro on Wal-Mart, Leslie Dach, has switched to the client side I wonder how this changes the dynamics of the account and PR activities. You have to admit that Edelman's work for Wal-Mart has sparked widespread scrutiny - maybe more than it is comfortable with.
Posted by: Mark Rose at July 26, 2006 4:35 PM
Hi Mark. We have not been pushing ourselves forward on Wal-Mart. It is the other side, trying to make a big deal out of a PR firm working for this client and doing so very effectively. And besides, the controversy about Edelman working with bloggers got me on CNN with Jeff Jarvis! Thanks for reading my blog.
Posted by: Richard Edelman at July 31, 2006 10:25 AM