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January 25, 2007
What's Me2 Been Up To?
It has been nearly a year since we established the Me2Revolution practice and I wanted to share details of just some of the work that we've done to date.
We have organized partnerships with MySpace for World AIDS Day in the UK with a virtual red ribbon campaign that drew over 20,000 participants, and for Trojan on a Sexy Smart community with over 15,000 friends for women-to-women conversations.
We have encouraged clients to start blogging; and a dozen GE executives catalogued their thoughts at BloggingNext.com from the NextFest seminar on technology's future. We have been undertaking community engagement for Xbox 360 and Zune. We also helped develop a treasure hunt game (Colony) that encouraged collaboration, with 110,000 players during a two month program.
We produced a video for bloggers about the new Infiniti G35 to ensure that passionate fans could see the new design at the same time it was unveiled at the NY Auto show. More than 15,000 people streamed it in the first week.
We created a participatory on-line community for Avent, called Sisterhood Six, where six new moms, 3 of whom are professionals (an OBGYN, a Doula and an author), share information with the 17,000 unique visitors who have come to site to date.
These are just a representative handful of our efforts to bring public relations practice into the new world in ways that are helpful to our clients and welcomed by the web. We're proud of the work and our clients who are committed to participating in conversations and doing some things that are new and unexpected.
Posted by Edelman at January 25, 2007 5:23 PM
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