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October 26, 2010

USA Today—28 Years Young

I met with Carol Stevens, managing editor for news at USA Today, last Monday for lunch in Washington. The newspaper remains the #1 in total print circulation in the US, with 1.8 million readers daily. The paper is increasing its readership in markets where the local paper has been scaled back due to a weakened economy (example is Buffalo, NY), while the traditional audience of frequent travelers has been picking up as the economy stabilizes. Here are highlights of my conversation with Ms. Stevens:

  1. The PR community must adapt its pitching process to accommodate the new needs of the paper. Ideas for stories should be accompanied by video or photo content or opportunities for the paper to secure its own. “We have a photo gallery on our web site, a very valuable part of our digital platform.” Many stories that are posted on-line are accompanied by video.

  2. The four sections of the paper (Sports, Life, Money, News) work well for USA Today. “Each section has its own constituency,” she said. There are 70 reporters working for the News section, making it the largest group at the paper.

  3. There are international bureaus in Hong Kong, Beijing and Kabul. You can pitch stories there on US companies.

  4. The iPad and iPhone have prompted much greater use of USA Today mobile content. These free applications have made the average reader younger.

  5. The paper also offers an “E Edition” which allows you to read the paper on your computer as if you are reading it on paper. “You can turn the pages electronically and get video content,” she said.

  6. The digital channel has prompted reporters to adapt their journalistic habits. “We post the essence of tomorrow morning’s story on the web site as soon as it is submitted and edited. We then add analytical or feature elements to the article for the morning paper.” She used the recent story on Starbucks’ (disclosure: a client) move to wine and cheese in the evening as an example of the new behavior at the paper.

USA Today is emblematic of American newspapers, adapting its business model so that readers get access to content wherever and whenever they choose. You can get a Twitter feed on breaking stories, rank stories or read blog posts from USA Today journalists. As local market papers are squeezed, those of us in PR should look to USA Today as an even more important medium.

Posted by Edelman at 11:01 AM | Bookmark and Share

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October 20, 2010

Changing a Life

I went to the Washington office on Monday, visiting with clients and journalists. I also had a staff meeting before going to the train. As I do at every whistle stop, I provide an update on the firm and then the office. I always conclude with an offer-- $2,000 to any Edelman person who agrees to quit smoking. He or she has to sign a contract and give the money back if the commitment is violated before six months. No blood tests are required; word of honor is good enough for me. Alison Armentrout, who is a senior account executive in our digital strategy group in DC, came forward on Monday, with a little bit of encouragement from her fellow employees. We shook hands on the deal and the check is in the mail.


I told my usual story about how at age 7, I saw the Ad Council’s public service spot that spoofed the Marlboro Man, showing him sauntering into the bar in the Wild West, ordering a beer, then collapsing in a coughing fit. I was so scared by the ad that I promptly took all of my dad’s cigarette packs and stuffed them in the toilet. After the third time repairing the facilities, the plumber told my dad to stop smoking or get rid of the kid. I won and he lives on at age 90, overcoming the addiction that he developed while in the US Army when cigarettes were provided free and were a way to stay warm in frozen France in 1944-5.


Alison started smoking at 16, while she was living abroad in Singapore. “All of my high school friends were doing it. It was the norm for expatriate kids,” she said. She stopped smoking when she met her future husband, Matt Armentrout, at age 26, because he despised the habit (go Matt).


But Alison, clever girl, learned how to sneak cigarettes and to deceive her boyfriend. She developed an elaborate ritual, including application of hand sanitizer and hand lotion to disguise the smell. She could change sweatshirts in seconds to get rid of the odor. She did give up smoking when she got pregnant about three years ago. But now she dashes outside while her husband is bathing their daughter.


When we talked today, she told me this is a real challenge but that in posting her story, I will give her further reason to keep her word.


The point of my post today is to suggest that business does have a role in improving employees’ lives. We have completely changed the contents of our snack cart and provide free fruit daily in the NY office, as well as negotiated discounts for gym memberships. We offer a substance abuse hotline. We also provide a sabbatical to employees after ten years, and each year fund ten employees to pursue another passion for a week, whether recording music in the studio that Jimi Hendrix used, or working with Habitat for Humanity. I try to model appropriate behavior; I work out six days a week, have one beer (am a very cheap date) and am not a workaholic. Tell me your stories of how you have quit smoking or improved your personal health.


Alison and Family
Alison and family

Stephen Theriault
Stephen Theriault - Newly Pledged

Melanie Preece  
Melanie Preece- 8 months smoke free
Darren Zagoruy  
Darren Zagoruy- 8 months smoke free
Laura Muirhead  
Laura Muirhead- 7 months smoke free

Posted by Edelman at 1:53 PM | Bookmark and Share

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As Ali's cubemate until just a few months ago, I know how much quitting smoking will mean to Ali and her family. I'm confident that she will succeed and I look forward to seeing her even healthier and happier!

Posted by: Jenna Kozel at October 20, 2010 5:01 PM


The AHA's Go Red campaign (disclosure: an Edelman client) inspired me 3 years ago to take better care of my heart health. It made me realize that a heart attack could happen to me if I didn't reduce my risk factors. Flash forward 3 years later, I now drink a green smoothie (kale, celery, cucumber, apples, ginger, banana and coconut water) each morning (well most :)), do HIIT cardio 2/x weekly and subject myself to kettle bells, squat thrusts and planks with the meanest trainer at Equinox twice weekly. Regular yoga practice is my next challenge.

Posted by: Jill Dash at October 20, 2010 8:19 PM


I find posts like this to be not only inspirational but also instructive in the power of top down influence. As you mention Richard, you try to model certain behaviors and posts like this which demonstrate your candor and human side permeate the culture of the Edelman corporate culture.

Very cool story about your dad and how you helped him quit.

Posted by: David Armano at October 22, 2010 3:25 PM


I love reading Richard's 3AM (disclosure: I am a personal acquaintance of Richard). A gracious and ethical leader, sets the standard by personal example, not via memo. I stopped smoking just before the birth of my daughter Samantha (twenty-three years ago). When she was twelve years old we were going through old photos taken during my years at Capitol Records. Looking at a backstage photo taken in 1984 she noticed a Marlboro dangling between my fingers. She exclaimed, "Dad you never told me you smoked!"

I responded, "well honey, I did, but decided to stop just before you were born so I could live longer". Samantha is a non-smoker.

Posted by: Bruce Garfield at October 25, 2010 12:51 AM


Hello Richard - This post reminded me of my granpa, he died when I was 4 years old and he was a smoker. He started during WW2, I am from Italy and he was taken as a prisoner by the Americans and brought in Boston. He was an exceptional person for what I can remember and after his dead I have always despised smoking cigarettes or considered it a stupid habit. Unfortunately, growing up I changed my mind and I started smoking (socially) since I was 20. Now I am turning 26 and I am trying to quit (for free). Congratulations for your post! You have shared "your way of doing business" which is not common, I believe, in many big companies.

Posted by: Filippo at October 26, 2010 5:44 PM


For me, antismoking campaigns don't get better than Yul Brynner's posthumous ad.

Posted by: Phil Gomes at October 29, 2010 3:44 PM


I am a smoker and i have tried to quit smoking for hundreds of times already. I always make promises of not smoking but then again, here I am still enjoying a cigarette while writing this. I just can't seem to quit. If you could offer me any advise I'd be happy to comply. Anything just to get me off the habit.

Posted by: Min Li at November 6, 2010 3:40 AM


What a brilliant story -its great to hear that some excellent bosses and organisations are prepared to walk the talk for the health and wellbeing of their staff. To Min Li - last post - if you are still smoking and want to know how to stop smoking. Try this free web-site for size. Its especially for those who are struggling to quit. We can help you.

Posted by: Di at February 27, 2011 9:53 AM


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October 15, 2010

The New Approach Up North

When you cross the border into Canada, flying into Pearson Airport, braving the traffic into downtown Toronto, you can easily imagine that you are in a large American metropolis. The same cars, the same large buildings, the diverse population all remind you of Chicago or New York City.


But wait a minute. There are dozens of construction cranes deployed around downtown, building condominium apartments. College friends talk about how they are becoming involved with mining companies eager to exploit old mines that are economic with gold at $1,300 per oz. The town of Waterloo is bursting with technology start-ups hoping to emulate the success of RIM (disclosure: a digital client of Edelman).


The change is more profound than the proliferation of shining towers, re-opening of mines or rise of tech stars. It is in the self confidence of the Canadians. I went to Toronto for the official opening of our new office on Bloor Street. As I walked around the open floor plate and later at the reception, I got the following feedback:


  1. America No Longer the North Star — True, a lot of cultural product bleeds over the border. And yes, American companies have a giant presence in the market, from Starbucks to Microsoft. But Canadian values differ from American, according to those in my office. Family, environment, diversity and hard work were the words that kept coming up in conversation.

  2. Shy No More—Many pointed to the Vancouver Winter Olympics with pride (especially the overtime win in men’s hockey against the USA!) as an outstanding example of the New Canada. It was technically sound, beautifully staged and enthusiastically supported in the stands and streets.

  3. New Alliances—The producers in the oil sands say that they are just as happy to sell their energy to the Chinese as to the Americans. There are discussions about the opportunities to partner with other countries in exploitation of the northern areas, which will become accessible due to global warming.

  4. Limiting the Role of Government—The trend in Canada is in the opposite direction of the US. Though health care is clearly government run, the infrastructure projects now are often privatized (privately owned toll roads as example). There has not been an urgent need for government intervention because the financial system has come through the crisis quite well.

  5. Future of Canadian-Based MNCs—The bid by two large foreign concerns for Potash Corp. and the worries about RIM as an independent enterprise raise the issue of how Canadian based companies can survive, when competing with firms with much larger domestic markets. It is interesting to note that the Quebec based companies such as Bombardier and SNC Lavalin have more global footprints than most of their Ontario based cousins. The morphing of Thomson, a newspaper business, into Thomson Reuters, a diversified media and information business, shows the opportunity for agile entrepreneurs.

Canada, according to our Trust Barometer, is one of the top three brands globally (along with Germany and Sweden), and increasingly seen as a global technology leader, thanks to RIM and Bombardier, positioning it well for the future. Canada has made a virtue of moderation in all things – their economy is a balance of raw materials, processed goods and services, their rich poor gap is not as nearly as wide as the US. It is a country with a high cultural equality, a trading nation, global in perspective and aware of their strengths and challenges in equal measure.






     
Toronto Office Lobby

Toronto Office Kitchen

Posted by Edelman at 4:14 PM | Bookmark and Share

Comments

Nice to see an article about innovation and leadership in Canada!

Posted by: Kate at October 18, 2010 4:27 AM


Nice to read your wonderful article about Canada (disclosure: I am a proud Canadian). At the same time, I want to point out Canada is far from perfect. Witness our federal government's insistence of dismantling our census despite urging/warning by our former chief statisticians (one actually resigned over this) and international statistic societies' urging.
Anyway, it is nice to read something nice about Canada. Thanks.

Posted by: Kempton at October 22, 2010 7:54 PM


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October 14, 2010

Not your "Stereotypical" Millennial

About a month ago, Edelman’s new 8095 consultancy asked me to “hijack” my dad’s blog in celebration of the launch of a global segmentation study on Millennials, people born between 1980 and 1995. Ever an optimist, my first reaction was “why in the world did you ask me to write this post?”


Though my 1987 birthday puts me squarely in the “Millennial” generation, my preferences fall far outside of the characteristics of the stereotypical Millennial. I don’t have a Twitter account or write my own blog. Though I am on Facebook, I don’t post pictures or constantly update my status. Showing the limits of my technological knowledge, my younger sister had to create and maintain an iTunes account for me.


Upon reading the study, however, I realized that the 8095 Edelman team hadn’t focused on the clichés of Tweeting, blogging, Foursquareing, Facebooking Millennials. Instead, the 8095 team has hit the nail on the head—the defining characteristic of the Millennial generation is that we are all different, unique and complex in our own way. While a few common trends run through our generation, the best way to understand us is through an ongoing dialogue, constantly engaging to capture the ever-evolving opinions and ethos of the Millennial generation.


I’d like to share a few insights from the 8095 study that I found particularly intriguing and that I hope will spark ongoing conversation.

  1. 70 percent of Millennials keep coming back to companies and products they like; the U.S. was the most loyal at 80 percent. Brand loyalty is in me to my core. When I worked in Shanghai, China, I went to Starbucks (disclosure: Edelman client) twice a day, to the point where my only Chinese words were “hello,” “thank you” and “Chai tea with soy milk.” I was also surprised by how brand oriented people in China are; girls proudly displayed new Coach bags, while there was a line many hours long to enter the recently opened Uniqlo store.
  2. Millennials dream of lives with higher income and financial stability (20%) more often than better health (2%) and increased happiness (2%). Having graduated in 2009 in the midst of the worst recession since the 1930s, I’ve seen first-hand that financial security is not a guarantee for my generation. Many of my classmates did not have jobs when we graduated while many more are in jobs they don’t like. I feel incredibly lucky to have the opportunity to work for my family business.
  3. 74 percent of Millennials surveyed indicated they had talked to a friend about a favorite brand in the past week, and 54 percent had talked to a friend about a product they don’t like. My two sisters are constantly promoting their Blackberry (disclosure: Edelman client) smartphones, using BBM at every point possible to stay in touch and telling their friends to get on BBM.
  4. Goals important to Millennials are having a balance between work and life (84%) and having a rewarding career (85%). While my work is very important to me, being able to leave work at work is important as well. My life consists of not only the accounts I work on, but also the time I spend with family and friends, the books I like to read and the dishes I enjoy cooking. I hope that all of us Millennials, though we face ever-increasing global competition, will keep work-life balance as one of our key goals going forward.

Let me know what you think about the insights I’ve shared above and the survey findings overall. I look forward to hearing what you have to say.


Margot Edelman

Posted by Edelman at 10:47 AM | Bookmark and Share

Comments

I hope this is the beginning of 7:30am with Margot!

Posted by: David Haber at October 14, 2010 11:16 AM


Margot,

As a Millennial myself, (86!') and a graduate of economic crisis (Communications!). I find it rather unfortunate that our generation, which values a work life balance have had to fight not only find a rewarding career but a career in general. If I was to hazard a guess, I would assume that this struggle will define our generation’s story and be reminisced upon over our favourite latte.

Posted by: Julie McLaughlin at October 14, 2010 11:59 AM



I believe brand loyalty is only going to become more important in this economic climate. As a recent college graduate, I know that I'd rather spend money on a product that comes recommended by someone I trust rather than one that just advertises good qualities. Like it says in the study: "In addition to 8095ers that use four or more sources of information to help them make brand purchase decisions, thirty-one percent use seven or more sources of information."

We're not just asking one person, we're making sure that the products we purchase are good. When we find that brand/product, like you said in points #1 & #3, we love to talk about it and don't really stray.

I was surprised, however, that happiness took such a back seat to financial stability when the vast majority of those surveyed want to find a balance of work and life. It almost seems contradictory. I guess it could be more about where the majority of the millennials are in our lives: trying to jump start careers, saving for the future. Eventually people will stop taking jobs that make them miserable and focus on what makes them happy, at least I hope.

Although I guess rationalizing putting happiness on the back burner for now puts me right in line with those that were surveyed!

Posted by: Lisa at October 14, 2010 1:05 PM


I agree with the survey findings! I find #4 to be the most difficult by far. It seems everywhere in the world I'm being told that if I really want to be successful professionally I will have to throw myself completely into something, meaning doing it or thinking about it 24/7. I don't know if it has anything to do with my being a millenial, but I enjoy my work so much more when I know I'm going to go home and do other activities for myself that don't have anything to do with my career.

Posted by: Liz S. at October 14, 2010 6:36 PM


It's funny how the defining thing for a generation is not necessarily unique to that generation. I graduated during the '92 recession here in AU, and ended up taking a job where "we'll pay you when we get the money" just so I'd get some experience. (Luckily my g'friend at the time covered the rent.) The company was bought by another that went bust ~1 yr later , and then another company went bust. It was quite a fight to get any sort of career going.

There's more similarities between the generations than differences.

r.

PEG

Posted by: Peter Evans-Greenwood at October 17, 2010 7:00 PM


As a millenial myself, I feel like I fall into a lot of these statistics. I am extremely brand loyal to the point of recommending brands that I like to others. This seems like a nice report, can you provide the link please?

Posted by: Eddie at October 24, 2010 8:35 PM


Margot-
As a Millennial working in communications, I find it amazing how akin your literary voice is to your father's! Joking aside, good post.

Posted by: Ben at October 27, 2010 5:23 PM


I'm a recent grad ('10), so I can definitely relate.

We millennials get such a bad rap. For every college student with an insane helicopter parent, there are 50 hardworking, recent grads fighting to get a job. Like you wrote, many millennials are stuck in jobs and industries they hate because there is no alternative. They're underpaid and are forced to move back home with parents.

This is why millennials value financial stability. To us, financial stability allows us to have happiness. Moving back with one's parents and barely affording student loan payments will not lead to happiness. A job that pays my rent, loans will make me a much happier person. We're not asking to be rich, we just want to pay our bills and have a little extra.

Margot, I second the call for you to start blogging. It would be great to read your perspective on things.

Posted by: Chris McNamara at November 10, 2010 11:58 PM


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October 6, 2010

The Social Network and the Purpose of Higher Education

Like many of you, I was transfixed by the movie, The Social Network. This is the period piece for the decade, in much the same way as the movie Wall Street captured the sensibility of the late 80s. The ability to create an enterprise from your college dormitory, that transforms social interaction while generating huge financial returns, is the ambition that motivates this generation. The monomania reminiscent of Captain Ahab in Moby Dick is present in Mark Zuckerberg; the same intensity that yields successful entrepreneurs. I for one found Zuckerberg, for all of his flaws, a much more appealing character than the investor Saverin or the potential partners/twin rowers Winkelvoss.


Though The Social Network is entertainment more than a factual treatment, I left the theater profoundly depressed. I would ask those of you who saw the movie a simple question. Are you comfortable with this line, "Harvard graduates believe that inventing a job is better than getting one". I reject this thesis as a false choice (and I come from a family who doggedly built one of the world’s largest firms in its sector).


Zuckerberg began his own enterprise at school because his future could not wait. This attitude is best exemplified by Zuckerberg daydreaming in his advanced programming class, jumping out of his seat when he has a brainstorm about how to improve his Facebook product. His teacher asks him how to solve a difficult problem, which the prodigy answers brilliantly as he pushes open the door of the classroom to rush back to his room to write new code. That is the sole flash of intellectual pursuit in a two hour movie. (Correction: Eva Rijser of Edelman pointed out that I conflated two separate scenes in the movie. Zuckerberg left class because he got a nasty note from a female classmate. He comes up with the new programming idea when the classmate asks about the dating status of a female in Mark’s class. Even more a reason to learn when you are young because age dulls the memory!)


Higher education is not simply about vocation. It is about learning in order to live well. Why take a course on Greek literature when the subject is not immediately applicable to your future as a biotech investor or software guru? Because it might teach one about the risks of hubris or the importance of team over individual. Why insist on distribution requirements which force an English major to take science? We need a passing acquaintance of the sciences to vote intelligently on nuclear waste disposal or the advisability of vaccination of a child in the face of scaremongering. Expansive education has formed the core of my values that guides and enriches my career and personal life, daily.


I know that this is a moment of great transformation, in which brilliant and committed programmers can make fortunes and change the world. Just don’t shortchange yourself in the process by rushing to adulthood, in so doing precluding education that is broad and self-reflection that is deep.

Posted by Edelman at 10:36 AM | Bookmark and Share

Comments

I agree - A liberal arts education is crucial - without it how can we have an "educated" society.

Posted by: Constance Hannon at October 6, 2010 12:48 PM


Great post and I agree with the importance of a broad education. However, I didn't get that type of instruction at the undergraduate level. I wonder how many people did? In the 80s and early 90s, I think my college instructors had already moved beyond the "classics." I read a lot of literature, but none that helped me lead a better life. I think, perhaps, I got stuck in the cultural relativity trap. I've since discovered much of the classic works -- but either on my own or (surprisingly) during my post-graduate education. As a college professor, I now try to teach my college students some of those "expansive" lessons. I hope other college professors are doing the same thing.

Posted by: Matt J. Duffy at October 6, 2010 12:56 PM


Most people consider me nuts for saying that the best courses I took in college were ancient Greek (Attic dialect, three semesters worth) and classical rhetoric. The former gave me a sensitivity to the nature of language. As to the latter, I still maintain that Aristotle's "Rhetoric" is the most fundamental communications book ever written.


I think Bishop John Henry Newman said it best in "The Uses of Knowledge" when he wrote:


"Men, whose minds are possessed with some one object, take exaggerated views of its importance, are feverish in the pursuit of it, make it the measure of things which are utterly foreign to it, and are startled and despond if it happens to fail them. They are ever in alarm or in transport."

Posted by: Phil Gomes at October 6, 2010 2:36 PM


Richard,

You are on a very important point in these days of reduced job opportunities. Does the great liberal arts education that prepares you to live well also prepare you to earn a living? There is a reason corporate recruiters only included one Ivy in their Top 25 colleges -- state schools provide more technical/professional focus. That focus comes comes at the expense of broader learning, however, giving us more technically trained (and employable) graduates at the expense of a better educated populace.

I have noticed an interesting development here at Yale. By extending recruiting and aggressively increasing financial aid, we have been able to offer a Yale College education to bright young students from financial, social and geographic groups never before served by Yale. This is a great accomplishment. However, as these students leave Yale (or Harvard, Princeton, etc.) with a rich, if somewhat less focused, liberal arts education, they are finding the next step very difficult. Without the old social, economic frameworks of the priveledged there are few relatives or friends who can provide employment and family finances often cannot fund advanced degree work without great sacrifice.

The challenge then is to create an undergraduate liberal arts education that provides the opportunity to both live and to live well. Perhaps extending undergraduate education by a year to provide a fifth year of professional focus or an opportunity for masters-level work is an option. I would be interested in what others think.

Posted by: Tom Mattia at October 6, 2010 5:58 PM


I do agree on your post here. I guess one could argue that many of the greatest entrepreneurs have left university to purse early careers and had great success doing so.

Posted by: Media Lists at October 7, 2010 1:57 PM


Richard,



I agree with your comment that "Higher education is not simply about vocation. It is about learning in order to live well." In fact, I will go further and say, higher education is about learning to learn. The skills, and subject matters that students are taught at universities may become obsolete sooner or later, but a good school, a good teacher teaches us how to learn and that may last for a life time.



Now, I take issue with two of your critiques of The Social Network.

re: "That is the sole flash of intellectual pursuit in a two hour movie."

As a computer science major, I saw more than one scene of intellectual brilliance and consider your comment a bit unfair. The scene where Zuckerberg created a contest to hire new programmers was fun to watch and also showed his technical strength at the same time. The ability to hire and find great and competent people is very important. There are multiple smaller scenes in the movie where Zuckerberg's technical competence and brilliance is, for me, clear for all to see.

re: "Though The Social Network is entertainment more than a factual treatment …"

Aaron Sorkin is a big boy and doesn't need me to defend him here. But I just want to paraphrase what Sorkin has said in interviews about the film. He has apparently done extensive research to back up this film (with a book plus sworn statements in court documents by the various parties).

What Aaron has tried and successfully done with the film is not to take side by doing the film in Rashômon (1950) style, from the perspectives of the involved parties.

Discrediting the movie as "entertainment more than a factual treatment" may have missed the point of that Rashômon thing.

Regards

Posted by: Kempton at October 10, 2010 1:42 PM


Good points Richard. I think higher education sets us up with research skills, critical thinking ability and teamwork experience. The rest is really up to us to form our own careers but there is definitely an inherent value in the education itself.

Posted by: Jorgen Sundberg at October 13, 2010 11:10 AM


Learning is only part of the equation. The other part is executive experience. The line “Harvard graduates believe that inventing a job is better than getting one” is also telling in today's political environment where higher education is used as the foundation and structure for implementing an ideology. Highly educated politicians pushing an ideology, but lacking the executive experience has put this country in the difficult situation we find ourselves today.
In the case of Zuckerberg and his counterparts Gates, Dell, et all, their ideas were wildly successful because they brought in deep executive experience.

Posted by: Steve Wagner at October 13, 2010 10:23 PM


Hi Richard,

I was happy to see this post about the movie. I think a lot of us in digital media were personally touched by the movie, so it's a great blogging topic. (As much as I love tools web metrics, there's only so many of those I can read.)

Personally, I thought it was funny that the "intellectual" pursuits were supposedly motivated by girls. Isn't it instinct to want to impress potential mates?

I'm easily impressed by brilliance, but I was more impressed by the entrepreneurial spirit in Zuckerberg. I had just finished reading Ayn Rand's Atlas Shrugged (prominently featured in Mad Men), and it affected my perception of the movie dramatically.

Atlas Shrugged tells the story of industrialist entrepreneurs who are constantly "looted" by characters in the book trying to leach off their money and steal their businesses. The metaphor is one man holding the world on his shoulders.

I was depressed coming out of the movie too, but not for the education system. (Any class that teaches logic and creativity can be useful in some capacity.) It was depressing in the way the characters tried to "loot", or leach off Zuckerberg's achievement. He seemed an island and so friendless, it was sort of heartbreaking.

I think many minds like Steve Jobs and Bill Gates could relate. The way the public tries to portray really successful people as intolerant or exploitative is really sad.

Anyways, I wish anyone like Zuckerberg the best of luck and hope entrepreneurs like him will be inspired. Our economy could definitely use a few more Facebooks.

Posted by: KariOBrien at October 14, 2010 1:22 AM


Your cautionary note about rushing to adulthood was one of the more depressing aspects of the film and what business sees in many younger staff today. Certainly the is a rush to accomplishment and acquisition, to maturity not so much.

The men's environment throughout the film remained statically sophomoric, chaotic and frat boy laden. And their behaviors were classic Animal House antics.

Grow up, prodigies.

Posted by: Barry Collodi at October 14, 2010 8:12 AM


Hi Richard,

I really enjoyed reading your post and glad you decided to blog about the film. Like you, I have to disagree with the notion that "inventing a job is better than getting one," but I'm not sure I could have disagreed with that statement had I been at Harvard during Zuckerberg's time.

Mark "came of age" during a time of great prosperity - the dotcom boom of the late-90s and very early 00s - and was in the midst of a surge of technological change. He, like many of his classmates, were inundated with news of companies growing seemingly overnight. I can certainly see how "inventing a job" in the early 2000s would seem much more rewarding than getting one during that time. However, the college students of the late 2000s are entering the workforce in the midst of recession and are now inundated with news about layoffs and unemployment. As a 2009 grad, I see so many of my classmates still struggling to find work, so certainly being able to get hired is now considered a feat of its own.

I watched Edelman's 8095 millenials presentation yesterday, and I couldn't help but think how segmented this generation is, largely in part due to the changes that technology has made on our lives. The college students of the early 00s might not recognize the college lifestyle that me and my peers had during the second half of the decade, and I'm sure that we won't recognize the lifestyles our younger siblings will have in the years to come. Hopefully, one thing will remain consistent, and that is the quality of the education that we need to be successful whether we invent a job or get hired for one.

Posted by: Courtney Kessler (Tech Practice) at October 15, 2010 12:21 PM


Thank you for your post Richard, and to Tom for his comment. I myself am the product of a great Ivy education, but finding that more of a handicap than a strength when it comes to finding a job. Even positions at Edelman that I've applied to value more the actual practical experience of candidates over their ability to think critcally and with originality.

Currently the job market favors those with practical experience, and the education you get at most so-called "elite" schools doesn't produce the kinds of experiences and traits employers are looking for, especially in this competitive job market. This also peeks into the phenomenon of "white collar poverty", in which educated individuals who followed all the directions they were given as youths are unable to find and hold onto jobs as adults. This was so eloquently depicted in the book "Bait and Switch" by Barbara Ehrenrich.

The silver lining in all of this, however, may be that lesser-known schools that actually do a better job of teaching employable skills are going to rise to the top of the heap over the so-called elite schools. If one of the key benefits of the information age is the leveling of the playing field, we are starting to see that in the realm of higher education, and institutions are going to have to evolve with that change or risk falling into irrelavancy.

Posted by: Emil Dizon at October 19, 2010 2:15 PM


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