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June 17, 2005
Must-read blogs for employee communicators
We'll soon be starting a feature on this blog that contains a regularly updated list of important blogs that I think those of us involved in employee engagement and communications should be reading. In the meantime, here are a few to get you started. Don't see your favorite one? Please comment on it and we'll add it to our master list.
A Shel of My Former Self: http://blog.holtz.com/ Run by Shel Holtz, principle of Holtz Communication + Technology, it contains one of the best list of hot blogs for communicators, as well as a weekly podcast on communications issues that he co-produces with Neville Hobson of the Nev On blog referenced in this list.
BNET: http://www.bnet.com/ A compelling collection of blog links, white papers and perspectives on business issues. Content is organized by interest to particular job function or industry.
CorporatePR: http://ringblog.typepad.com/corporatepr Covers a wide variety of communications issues as surfaced by Elizabeth Albrycht, a 15-year veteran of high technology public relations.
Diva Marketing: http://bloombergmarketing.blogs.com/bloomberg_marketing/2004/12/the_diva_market.html Authored by Toby Bloomberg of Bloomberg Marketing, it contains a rich mix of links to other blogs and insights into how high-profile blogs were created and are maintained.
Elanceur: http://elanceur.weblogger.com/ Written by Christophe Ducamp and focused on wikis, cooperation, e-talking, e-writing, tribal marketing, e-influence and online communities. Ducamp is co-author of the book Les Blogs and co-founder of CraoWiki, one of the most influential French wikicommunities.
Micropersuasion: http://www.micropersuasion.com Run by Steve Rubel, a vice president at Cooper Katz in New York City, this blog offers commentary and how-to resources for marketers, advertisers and communications professionals.
Musings from POP! Public Relations: http://pop-pr.blogspot.com/ A collection of insights, photos and interesting links from Jeremy Pepper, principle of POP! Public Relations.
Nev On: http://nevon.typepad.com/nevon/investor_relations/ Neville Hobson is an independent communicator based in the Netherlands who offers insights, links and commentary about a variety of business issues and who has a special interest in business communications and technology.
Posted by Christopher at 3:44 PM
Comments
Christopher, thanks for including my blog in your list.
An additional one I'd like to suggest for your list is Corporate Hallucinations by Steve Crescenzo:
http://www.ragan.com/stevesblog/
Steve always has insightful commentary on many topical employee communication/engagement issues.
Posted by: Neville Hobson at June 18, 2005 1:08 PM
Thanks, although I don't touch much on employee relations. There is an upcoming post that I am going to question employers choices on dealing with employees, though.
Posted by: Jeremy Pepper at June 20, 2005 11:53 AM
Christopher:
I came up with a list that has some of the same blogs on it. My list wasn't even "must read" blogs. These were the only ones I came across that seemed to cover employee communications:
http://mutually-inclusive.typepad.com/weblog/2005/05/employee_commun.html
Posted by: Eric Eggertson at June 20, 2005 5:42 PM
For the record, I'm a he, not a she.
Posted by: Shel Holtz at July 9, 2005 10:40 AM
Shel -- a careless mistake on my part -- my apologies!
Posted by: Christopher Hannegan at July 15, 2005 7:24 AM
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| TrackBackJune 10, 2005
GM employee discount campaign at odds with workforce reduction
Does anyone else find it curious that General Motors announced a substantial workforce reduction of 25,000 employees at the same time as they're running a huge promotion and ad campaign to sell cars to everyone at the lower prices available to employees? Granted, the 25,000 position eliminations are to be done through early retirements and attrition -- not layoffs -- but it still seems to be a potentially conflicted message. If there's anyone out there from GM who could comment on if this was discussed before the workforce reduction announcement, I'd love to hear your insight.
Posted by Christopher at 1:58 PM
Comments
In the context of your post you might find the following in a hard-core irony basket ;-) Why GM's Blog Works
CODA: It's one of the hottest buzzwords in the news business these days. Many news executives are probably thinking about implementing some sort of citizen-journalism initiative; a small but growing number have already done so.
But there's plenty of confusion about citizen journalism. What exactly is it? Is this something that's going to be essential to the future prosperity of news companies?
In my conversations and communications with editors, I sense plenty of confusion about the concept. There's enthusiasm about experimenting in some quarters -- about harnessing the power of an audience permitted for the first time to truly participate in the news media. But mostly I hear concern and healthy skepticism.
So let's explore the possibilities, from dipping a toe into the waters of participatory journalism to embracing citizen reporting with your organization's full involvement. We'll start out slow and build toward the most radical visions of what's possible.
The 11 Layers of Citizen Journalism
Posted by: Jozef Imrich at June 16, 2005 7:02 AM
Ach links ...
http://business2.blogs.com/business2blog/2005/03/why_gms_blog_wo.html
Why GM's Blog Works
http://www.poynter.org/content/content_view.asp?id=83126
The 11 Layers of Citizen Journalism
Posted by: Jozef Imrich at June 16, 2005 7:03 AM
Oddly, Christopher, I did not find it odd and did not make the connection until you pointed it out. The GM layoffs hit the front pages because it is GM and it is big. It was then relegated to the business pages. The "employee discount" ad running endlessly everywhere on TV hits a different, consumer-based audience. Maybe we have become so inured to big layoffs from the big automakers that it does not linger in our minds.
Posted by: Mark Rose at June 25, 2005 12:55 PM
Actually, Christopher, from a consumer's point of view the underlying message is rather transparent: the company is in financial trouble. This explains why General Motors is substantially cutting its workforce (to save money), and offering "employee discounts" to everyone (to make money).
Posted by: Greg Hummer at June 28, 2005 10:07 PM
I'd like to point out that if everyone gets the employee discount, GM is in fact doing away with the employee discount. i.e., employees don't get one and the cars can be priced to cancel out the discount. Isn't it just a way to spin "we are doing away with the employee discount?"
Posted by: Paul at July 5, 2005 7:23 AM
I agree with Paul's point -- I was also interested to read that DaimlerChrylser and Ford are now following GM's lead in offering "employee pricing" to everyone. If that was considered a benefit of being an employee of those companies, it would seem that doing away with it might boost sales figures, but cut employee morale at a time when they need it to be high.
Posted by: Christopher Hannegan at July 7, 2005 5:29 AM
I was thrilled and relieved to see someone, somewhere pointing out this odd little irony. My first instinct, w/ out any outside influence or time to to really think, was "yes!" this is very curious indeed. I come at it from a slightly different angle while still acknowledging that it probably was a shot in the arm for many car companies in the summer season (holding my breath for the earnings numbers in October). It's PR, plain and simple. Look, your letting go a substantial employee base. Regardless of the particulars (i.e. attrition, early retirement, etc.) the general public sees that 25,000 number, period. This is a classic Jedi mind trick putting the subliminal "look how well we treat our employees by giving them deep discounts" message in consumer's heads. It softens the public reaction to a big layoff number and also throws them a carrot to eat at their local dealership. Brilliant, maybe. Downright diabolical, certainly. I did not think of the fact that this might also be a way of essentially phasing out the employee discount benefit. Thanks for that little tidbit. Post script: I wonder how many recently separated employees of GM have purchased automobiles under this latest consumer incentive program. Hmmmmnn...
Posted by: Tim at August 6, 2005 4:18 PM
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| TrackBackJune 9, 2005
Ann Taylor nod to role of environment in employee productivity
Ann Taylor, the women's clothing designer and producer, recently moved into a new headquarters location at 7 Times Square in New York, which was apparently a welcome move from their previous cramped and dark location at 142 W. 57th St. In designing the new headquarters, they responded to employee wishes for more light, more storage and, in general, a space that allowed them to be as creative and expressive as possible.
In the new space, Ann Taylor and its architecture and design firm HOK chose to locate private offices to the center of the floor, leaving the perimeter filled with floor-to-ceiling windows, which means that each workspace is a maximum of 20 feet from a window. The company also chose a modular furniture design that allows employees to configure (and quickly reconfigure) desks, drawing boards and partitions to suit the work need at hand.
Perhaps most interestingly, the company ensured that women were represented among subcontractors for the space by splitting construction into three phases and thereby encouraging bidding by women-owned businesses that are typically smaller. This must have sent a very interesting and positive message to its employees, all of whom have women's fashion and style as their singular focus.
The notion of focusing on work environment is often overlooked by companies striving to increase overall levels of employee engagement. From my point of view, it's one of the six fundamental areas that comprise employee engagement, the other five being:
-- Communication and information flow
-- Leadership
-- Recognition
-- Involvement and opportunity
-- Compensation and benefits
If you know of other organizations that have created similiar employee-friendly workspaces, I'd love to read your comments.
Posted by Christopher at 9:20 AM
Comments
Now at the helm for some 18 months, Motorola CEO, Ed Zander, made renovation of the executive offices at the company's Schaumburg headquarters one of his first culture-crunching moves.
The construction project was finally complete in April. After months of the tech giant's senior leadership team being displaced to other, more humble, vacant work areas, they returned to an environment many would have had difficulty envisioning.
Gone were the corner offices with private baths, the walnut paneling, antiques and artwork. In their places, administrative and support staff now occupy floor-to-ceiling window-facing cubicles. Light stretches across the floor to the leaders' interior offices, whose glass fronts offer a view to the suburban skies just above the cubicle dividing walls outside their doors.
All are now the same dimensions as any company vice president. It's modern, sparse and overtly high-tech, with much of the floor's square footage dedicated to shining glass and stainless steel meeting rooms. Ed insisted on an open house for area employees, and in two hours one afternoon, more than 600 employees toured a space that most had never previously seen. Many were greeted by Ed, a Brooklyn native, leaning in his office doorway. "So, whatya think?! Not bad, huh? Hey, wanna check out our new Ojo videophone? Let's call someone, c'mon!"
Universally, employees were impressed by the modest, but sleek surroundings, and the decidedly egalitarian tone. One chat board entry noted, "They're working in less floor space than my boss -- I have renewed faith in where this company is going."
Posted by: Mike Deering at June 9, 2005 1:47 PM
Mike, thanks for sharing. Yes, I like what Motorola has done -- one of my favorite details was the elimination of the "grumpy guard" who was the first face employees coming in through the employee entrance saw. Replacing that person with someone who was more upbeat and consistent with the environmental experience Motorola was trying to create was a clever move.
Posted by: Christopher Hannegan at June 10, 2005 2:07 PM
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| TrackBackJune 6, 2005
Sheraton employee's comments sink marketing push
In case it wasn't obvious yet, one of the things I believe very strongly in is the role that each and every employee of an organization plays in shaping their employer's reputation and driving sales. Recently, an employee at the Sheraton New York Hotel and Towers spoke to a guest who was having problems using their new automated self check-in kiosks. The employee said "oh, you mean our dust collectors? They never work." Little did she know the person she had just made the off-hand comment to was the VP of travel research for Forester Research, who recorded her comment and, via the New York Times, got it into the public domain.
It's an interesting example of how employees sometimes let their guard down -- whether intentionally or unintentionally -- in front of a customer or potential customer. Anyone who's flown in first class and listened to the flight attendants gathered at the front of the aircraft complaining about their own airline know what I'm talking about. Companies need to recognize that it's these kinds of minute interactions that shape reputation with startling speed and engage their employees with the right information and zeal to turn those interactions into ones that leave an impression for the right reason.
Posted by Christopher at 9:29 PM
Comments
Yes, times has changed, and a comment can become a publicly discussed news in a matter of minutes. However, 70% of employees in service organizations are dissatisfied with their employer, which is human nature. I don't think that appeal to emploee's senses will do the trick, there should be a strict policy put in place...
Posted by: Ilya at June 7, 2005 5:36 PM
Interesting statistic -- thanks for sharing it. Where did it come from?
Posted by: Christopher Hannegan at June 10, 2005 2:09 PM