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July 15, 2005
PR's shaky credibility on blogging
At a meeting of Edelman's global leadership a few weeks ago, we had a very interesting panel discussion hosted by David Weinberger from Harvard and Fiona MacDonald from Forrester Research about the role of blogs in shaping public opinion. One of David's most emphatic comments was that PR folks need to try blogging on their own and really get immersed in the blogosphere before attempting to have credibility in advising clients on the matter of blogs. He was proven right shortly thereafter by the burst of negative comments in the blogosphere about PR firm Ketchum, who was the first to found a actual client offering around blogs, yet has no blogs of its own. Some interesting commentary about this and a lesson to us all:
Posted by Christopher at July 15, 2005 6:45 AM
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