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August 9, 2005
Podcasting to reach employee audiences
I am doing some research on companies using podcasting as part of their employee communications mix -- if anyone has any thoughts on this topic or examples, I'd love to hear them. Seems like this would be a perfect way to reach younger workers if a company could hit on the right mix of a genuine, credible and somewhat hip presentation of the information they were trying to convey.
Posted by Christopher at August 9, 2005 7:08 PM
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Comments
I think it is a really great idea. Initial big investment potentially if you supply ee's with the tools (ipod, etc.) Just like all media has to be the right content and ee's still have choice whether or not to listen, read, engage, etc. But definitely a good comm channel to investigate - analyst meetings, technical content, especially for post learning programs, etc.
Posted by: regina at August 10, 2005 2:53 PM
Regina, thanks for your comment. My feeling is that podcasting makes the most sense for companies with large portions of younger (say, under 30) workers who might be more likely to embrace employee communications delivered in ways that they consume other media. We're doing some research on this right now and I'll be blogging about what we found in the very near future.
Posted by: Christopher Hannegan at August 14, 2005 11:52 AM
I would be interested in hearing about any of your research into employees and podcasting.
I'm in the process of (slowly!) trying to get a research project together that looks at new forms of web-based communication technology - i.e. Weblogs, RSS, Atom, Messenger, VoIP, Podcasting, etc.
For your information LabourStart have a Podcast capability. If you visit my blog and browse the pages you'll find some useful podcast directories that will almost certainly lead you in the right direction.
Posted by: James at September 9, 2005 8:33 AM
Can someone give me more detail on podcasting please?
Posted by: Emma Stephens at October 11, 2005 7:20 AM