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October 17, 2005
Edelman/Technorati blog study highlights credibility of employee bloggers
Over the last several weeks, we've been conducting an online survey with Technorati to assess the relationship that PR firms have with bloggers, among other things. The general results are extremely interesting and available at https://extranet.edelman.com/bloggerstudy/.
While reviewing the results, I came across some data that makes a strong case for companies to nurture and support employee bloggers as a credible lifeline to external bloggers. The survey showed that 77% of bloggers found blogs written by an employee of a company to be very or somewhat trustworthy. The study also found that when bloggers are looking for information about a company or product, they trust other bloggers over a company website by a 3-1.
Interested to hear what others think about this.
Posted by Christopher at October 17, 2005 12:47 PM
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