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June 11, 2006
Robert Scoble moves on
It's been an interesting 24 hours in the blogosphere since Robert Scoble of Microsoft announced that he's leaving that company to join PodTech as a vice president. The electronic frenzy at one point crashed PodTech's servers, as people tried to figure out what organization could create an opportunity that would lure him away from Microsoft.
There is much being written about Robert and his role as poster child of corporate bloggers, so I won't repeat it, but instead remind all communicators out there to take this opportunity to study his story as a compelling case of how one person (who is not a senior executive) can indeed shape and influence corporate reputation. Some of this tale is told in a great book that I highly recommend called Naked Conversations, written by Scoble and Shel Israel earlier this year.
In the meantime, best of luck to Robert! It will be interesting to see what happens with the cadre of employee bloggers at Microsoft that he leaves behind -- he has certainly blazed a trail in a way that few others can say they have.
Posted by Christopher at June 11, 2006 3:37 PM
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