Updated: April 18, 2008 02:24 PM
Updated: April 18, 2008 02:24 PM
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AdRantsPosted by Phil.Gomes
Neville Hobson points us to BrandWeek's less-than-rosy estimation of the power of blogs.
As Neville cites from the BrandWeek piece (PDF):
Blogs provide almost no new information. They’re frequently inaccurate. They contribute to the hysterical polarization of our nation’s political discourse. And they’re often written by people who can’t, you know, write. So naturally marketers have flocked to associate their brands with them. Seriously, it’s not entirely clear why so many marketers have rushed to get themselves name-dropped in one of the most unreliable media environments yet invented.
When approached with the criticism that science fiction was an inferior literary form, Sturgeon agreed that "Ninety percent of all science fiction is crap." However, he also informed his critics that you could say that about pretty much anything.
The point is well-taken, though, that there has been a mad rush by marketers to show how much they "get" blogs, sometimes with disastrous results. But the issue just isn't about whether the media environment is "unreliable."
"Unreliable media environment" or not, it's the communicator's responsibility to achieve understanding of that environment.
Nevertheless, it's become pretty clear that people make extreme negative statements about blogs in order to drive chatter and controversy.
posted by Phil.Gomes
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