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Can politicians handle not having the last word?

January 27, 2006

Posted by josh.morgan

Start-ups live by them, Fortune 500 companies are either embracing them or cursing them, and now politicians of all parties have embraced them.

"When Barack Obama addressed the bloggers at the Democratic National Convention" in 2004, said Rosen, "He said, 'Welcome, welcome. I may start a blog myself.' And he said, 'I may be coming to you for advice.' And I shouted out to him, 'Write it yourself.' He said, 'Oh, well, as soon as I find three free hours a day, I will.' Which meant never. And he's learning it's necessary for him to write it himself. Because that's what's really powerful."

In the past week I have given presentations on online communications and blogging to two very different companies (although no politicians – Arnold are you listening?). One is a world class semiconductor company and the other is a highly successful regional healthcare provider. They both have very different reasons for doing so, but a common goal, a new way to engage with customers.

Politicians used to engage with their constituents by attending BBQ’s and taking whistlestop tours, with each member of Congress, representing 600,000 people, those tactics don’t quite scale to meet their needs or the needs of their constituents.

To those that elected representatives who aren’t afraid to go back to the type of communication that happens 1-1, where everyone’s voice can be heard, “Welcome.”

As everyone who has jumped into the blogosphere has learned, it’s not easy, but good communication usually isn’t. It takes a commitment, forethought and hard work, all to make it look easy.

If you’re serious about talking with your constituents, customers or partners and not at them, jump in, if you’re not, get ready to pay the price, because they’re already talking about you, or get ready to explain why you’re not.

posted by josh.morgan

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