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WOMMA 2006

 

The Name Tag Guy
January 19, 2006

Posted by Rick.Murray

The highlight of WOMMA thus far has clearly been the keynote delivered at lunch today by Scott Ginsberg, aka The Name Tag Guy. Scott decided 1900+ days ago that he was going to wear a name tag 24/7 to make people "more friendly and approachable." Today, some six years later, he's turned his name tag obsession into a full time gig as an author, speaker and more.

He related all this back to WOM by saying that brands needed to be more approachable too. And then he offered five rules to help us get there:

Do something cool. The reaction you want to get from anyone seeing your stuff is just that: "cool."

Tell your story. Make sure that everyone that's important to you knows it and can tell it back to you.

Focus on winning fans, not selling customers. Fans don't need to be sold, but they do need reasons to come back.

Own a word and make it a crucial part of your story. Win the Google search war.

Market yourself daily.

All very simple and straightforward. Cool.

posted by Rick.Murray


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