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Updated: April 18, 2008 02:24 PM
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AdRantsPosted by Phil.Gomes
Flash back to 1985. "We Are The World" was the Grammy-winning song of the year. Kids packed video arcades that smelled of stale sweat in order to pump quarters into the 8-bit entertainment marvels of the day. Mark Knopler and Dire Straits decried a world where rockstars got "money for nuthin' and chicks for free."
And we drank Tab.
In Back To The Future, one of the year's most popular movies, there was an exchange that would clearly be lost on most people watching it today:
Soda Fountain Owner: You gonna order something, kid?Marty McFly: Ah, yeah... Give me a Tab.
Soda Fountain Owner: Tab? I can't give you a tab unless you order something.
Today's Tab drinkers are a few but passionate bunch, evoking memories of another relatively small group of brand devotees.
Steve Isaacs, a self-described "Tab nut" and former Washington Post editor who teaches at the Columbia Journalism School, has been told by several doctors not to drink it. "I tell them to go to hell," he said recently.
My master's instructor at Annenberg asked me what brand I'm "loyal to without reason."* To be the answer to that question is every marketer's goal.
*: In case you were wondering.
Technorati Tags:
brands, branding, tab
posted by Phil.Gomes
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Comments
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I can't be bothered with anything these days, but such is life. I don't care. So it goes. More or less nothing seems worth thinking about. I've just been hanging out waiting for something to happen, but that's how it is.
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My mind is like a bunch of nothing, but I guess it doesn't bother me. I haven't been up to anything recently. I've pretty much been doing nothing to speak of.
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Not much on my mind lately. My life's been completely boring these days. I've just been hanging out not getting anything done. So it goes.
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I feel like an empty room, but eh. Nothing seems worth doing. I haven't gotten much done today.
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I haven't gotten anything done today. I feel like a fog, but what can I say? I've just been letting everything wash over me lately, not that it matters. Shrug.
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My mind is like a bunch of nothing, but I guess it doesn't bother me. I haven't been up to anything recently. I've pretty much been doing nothing to speak of.
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Not much on my mind. I don't care. I've just been letting everything happen without me , but shrug. Whatever. I feel like a void.
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Not much on my mind these days, but what can I say? It's not important. I just don't have much to say lately. I've just been letting everything pass me by recently, but eh.
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TalkShop is a blog about word-of-mouth and the Me2 Revolution, published by Edelman and hosted by Phil Gomes, the company's Senior Counsel, Online Communications. This blog pulls in thoughts and opinions from members of the worldwide Edelman network.
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