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Digital Breadcrumbs
May 31, 2006

Posted by Phil.Gomes

Microsoft's Tom Murphy, one of the first PR bloggers, has found yet another example of folks thinking that they can hide their identities online.

The problem is this: These are examples of marketers who don't think in terms of "right" and "wrong," but rather "What can I get away with?"

And it's not just marketers, either. I've seen people engaged in grassroots movements who beat their chests about a given topic on one blog, and then create a bunch of sockpuppet blogs to cheer themselves on.

It's the digital breadcrumbs you leave everywhere you go online. They will always lead back to you.

Ethical marketers and consumers alike, I leave you with this: In the otherwise forgettable Fred Ward movie Remo Williams, the J.A. Preston character had simple instructions for Remo.

"You're going to be the Eleventh Commandment: 'Thou shalt not get away with it.'"

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