Updated: April 18, 2008 02:24 PM
Updated: April 18, 2008 02:24 PM
| 1 | 2 | 3 | 4 | 5 | ||
| 6 | 7 | 8 | 9 | 10 | 11 | 12 |
| 13 | 14 | 15 | 16 | 17 | 18 | 19 |
| 20 | 21 | 22 | 23 | 24 | 25 | 26 |
| 27 | 28 | 29 | 30 |
Sites
ClickZ MarketingProfsProf. Orgs
American Marketing Assoc.Gov't Resources
FedStatsResearch
AMICBlogs
AdRantsPosted by Phil.Gomes
Apple is apparently pretty irritated at InfoWorld's Tom Yager.
In a column, Yager pointed out that, by making the Intel-happy version of the OS X operating system a "closed" one, it would frustrate folks who have otherwise enjoyed tweaking, recompiling, and otherwise experimenting with the system.
Yager takes it from here:
Apple pushed back, saying that as eclectic as my readership is, the subset I described is only a "fraction of a fraction" of the geeks (Apple’s word) who are my regular readers. Issues that matter to so few, and to me, shouldn’t be projected to a larger audience in 48-point type. I go on the defensive whenever a vendor suggests that any portion of my readership is an underclass because of its numbers.I'll break it here... This is particularly rich, since I'm sure most Macolytes would bristle at mere suggestion that they are somehow an "underclass" considering the sliver of personal computing market share they constitute. Somehow, this kind of value judgment suits Apple here.
Continuing:
It is our fraction of a fraction that is the bellwether for the next leading edge. My readers don’t gaze at my torch or carry others’. They’re too busy lighting new ones.People who know me know that I'm the last person who would ever join the "ha-ha-you-just-don't-get-it" crowd. I find their contributions useless and wasteful.
But I bring this situation up because, irrespective of the publishing platform involved — dead-tree, blog, or whatever — the only group that knows a writer's audience better than that person is... the audience itself!
In this case, the audience is deep-diving, innovative tech enthusiasts. If Yager's column went too far afield with that group's interests, they'd either let him know directly or vote with their eyeballs.
More commentary over at Eric Eggertson's blog.
Technorati Tags:
apple, infoworld, pr, public relations
Comments (9) | TrackBack (0) | Permalink
posted by Phil.Gomes
Posted by Phil.Gomes
My daily need for a hughtoon fix pointed me to the incredible reaction that Seth Godin received for explaining why he doesn't allow comments on his blog.
Oh, the weeping. The wailing. The gnashing of trackbacks.
I'm driven to sympathize with the man, since I was once roundly criticized for my own position on the matter years ago. I'm not an obstinate man, though, and (eventually) folks like Mike Manuel and other reasonable voices brought me around. Mid-summer 2005, I activated comments and trackbacks on my blog and I've recommended that clients do the same.
So... These days, I prefer blogs that have comments. It's a preference of mine and one I've seen, from personal experience, that has great value compared to the alternative. Some choose to moderate their comments. Others don't. I choose not to judge them on that basis. I ultimately must consider that the decision to open up one's blog to user comments is a position upon which reasonable people can disagree.
Unfortunately, those kinds of topics are precisely the ones upon which some people become most unreasonable. Some folks might as well host comments on their blogs for that reason alone — call it "ridicule mitigation."
Trackbacks and Technorati searches offer suitable alternatives — and I guarantee Seth Godin is not ignoring them.
So... Please... Leave poor Seth alone.
Technorati Tags:
seth godin, blogs, blogging, pr, public relations
Comments (1036) | TrackBack (0) | Permalink
posted by Phil.Gomes
Posted by Phil.Gomes
And, being a metalhead, I've been particularly interested in how the number "666" — the legendary "mark of the beast" as foretold in the Book Of Revelations — has been used on this particular date: 06-06-06.
Never mind the fact that folks were using a different calendar when Revelations was written. And you might have look past the fact that there is some controversy as to whether the Beast's "number" is "666" or originally "616." (Two millennia worth of unholy inflation and flirtation with "the new math," you know.)
None of this stops the marketing machine this week. Let's take inventory:
"I've got '666' T-shirts and mugs. I'm only ordering 666 (of the items) so once they're gone, that's it," said Colone, also known as Odum Plenty. "Everyone who comes will get a letter of authenticity saying you've celebrated June 6, 2006, in Hell."The temptation of the demonic date was even too much for strongly Christian media properties to resist. From MSNBC:Most of Colone's wares will sell for $6.66, including deeds to one square inch of Hell.
The publisher of the top-selling "Left Behind" book series by Tim LaHaye and Jerry B. Jenkins is teaming up with a Christian bookstore to sell the popular books in paperback for $6.66.I'm starting to get a little concerned that this is the day where the LA office is supposed to discuss the results of the employee survey. ("Hey... The walls are starting to bleed and my conference calls come out backwards. Could you call maintenance, Kim?")
Part of me is grotesquely interested in exactly how severe the post-mortem beating of this marketing horse is going to be. Another part is looking askance at this event as a unique, fleeting footnote in marketing history. Naaah... Not paying any more attention. I'm working to the tune of the new Lacuna Coil album today.
(Update: You're not going to believe this, but I found out when clicking around the Lacuna Coil site that June 6 is singer Cristina Scabbia's birthday. This just doesn't end...)
Technorati Tags: marketing, movies, music, metal, 666
Comments (66) | TrackBack (0) | Permalink
posted by Phil.Gomes
Posted by joe.streng
ValleyWag recently took a PR rep to task for sending an ill-advised pitch. The story is a good example of why it’s better to participate, rather than pitch, when it comes to blogs. ValleyWag also offers some helpful (albeit snarky) advice for PR professionals, but there are a few other lessons to be learned:
Technorati Tags:
blogs, pr, public relations
Comments (692) | TrackBack (0) | Permalink
posted by joe.streng
TalkShop is a blog about word-of-mouth and the Me2 Revolution, published by Edelman and hosted by Phil Gomes, the company's Senior Counsel, Online Communications. This blog pulls in thoughts and opinions from members of the worldwide Edelman network.
Posts that contain WOM OR WOMM OR "Word of Mouth" per day for the last 30 days.
Get your own chart!