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AdRantsPosted by Phil.Gomes
And, being a metalhead, I've been particularly interested in how the number "666" — the legendary "mark of the beast" as foretold in the Book Of Revelations — has been used on this particular date: 06-06-06.
Never mind the fact that folks were using a different calendar when Revelations was written. And you might have look past the fact that there is some controversy as to whether the Beast's "number" is "666" or originally "616." (Two millennia worth of unholy inflation and flirtation with "the new math," you know.)
None of this stops the marketing machine this week. Let's take inventory:
"I've got '666' T-shirts and mugs. I'm only ordering 666 (of the items) so once they're gone, that's it," said Colone, also known as Odum Plenty. "Everyone who comes will get a letter of authenticity saying you've celebrated June 6, 2006, in Hell."The temptation of the demonic date was even too much for strongly Christian media properties to resist. From MSNBC:Most of Colone's wares will sell for $6.66, including deeds to one square inch of Hell.
The publisher of the top-selling "Left Behind" book series by Tim LaHaye and Jerry B. Jenkins is teaming up with a Christian bookstore to sell the popular books in paperback for $6.66.I'm starting to get a little concerned that this is the day where the LA office is supposed to discuss the results of the employee survey. ("Hey... The walls are starting to bleed and my conference calls come out backwards. Could you call maintenance, Kim?")
Part of me is grotesquely interested in exactly how severe the post-mortem beating of this marketing horse is going to be. Another part is looking askance at this event as a unique, fleeting footnote in marketing history. Naaah... Not paying any more attention. I'm working to the tune of the new Lacuna Coil album today.
(Update: You're not going to believe this, but I found out when clicking around the Lacuna Coil site that June 6 is singer Cristina Scabbia's birthday. This just doesn't end...)
Technorati Tags: marketing, movies, music, metal, 666
posted by Phil.Gomes
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TalkShop is a blog about word-of-mouth and the Me2 Revolution, published by Edelman and hosted by Phil Gomes, the company's Senior Counsel, Online Communications. This blog pulls in thoughts and opinions from members of the worldwide Edelman network.
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