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What happens when the little guy blogs?
September 21, 2006

Posted by leah.jones

Jeff Jarvis's trip through "Dell Hell" got lots of buzz and folks continue to use it as a case study about how the blogosphere leads to mainstream coverage and can impact a company.

His saga was last July, but what is Dell doing about it now? Are they listening to bloggers? According to my friend Brett at Dadtalk, Dell is listening. While it didn't make him fall in love with Dell, he did accept the apology and blog about the experience.

Memo to companies: MONITOR ONLINE CONVERSATIONS
1. Person has a bad experience with your product or service.
2. Person writes about it online and trashes your company.
3. You monitor the conversation and notice it.
4. You contact the person and make amends.
5. The person goes back online and blogs about how you fixed things.

Yep, looks like Dell is making some steps in the right direction. Anyone else have an example of a company making good with someone online? I'm all ears.

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posted by leah.jones

 
 

Philosophy

 

Synergy
September 13, 2006

Posted by leah.jones

I have been working to upgrade the joy in my life. I have been making choices that make me feel good, canceling out complaining, and seeking new things to read that help me sustain my general positive outlook.

At first, all my reading was in spiritual or religious books. Seemed like the obvious place to go. Suddenly this week, I've been bombarded with blogs and books that bring the same positive outlook to work. I wanted to share a few and get some suggestions from you.

The blogs I'm reading every day that represent, to me, positive and joyful work are Signal Vs. Noise, Hello My Name Is Blog, and just today I was introduced to Simplicity.

All of them, however, are trumped by Daniel H. Pink's book A Whole New Mind. Wow! Thank you to Garr Reynolds for introducing me to this book and my apologies to friends and coworkers who are going to hear nothing but quotes from this book for the next month.

I've only read it once and this is a book that needs a second and possibly third reading, but I truly appreciate that he is not afraid of bringing emotions into business. Pink writes that we are entering the Conceptual Age and each of us needs to work on six aptitudes to succeed in this new age.

1. Design
2. Story
3. Symphony
4. Empathy
5. Play
6. Meaning

Not only does he give you the philosphy and research behind each aptitude, he also gives you homework including books to read and exercises to go through to build your strengths in each area. For me it is as if he applied Julia Cameron's The Artist's Way to business.

I suggest you get a copy and read this book twice. Got any other books for me to read? Any other bloggers who approach business with joy?

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posted by leah.jones

 
 

Philosophy

 

I wrote this book just for you.
September 8, 2006

Posted by leah.jones

I have occasionally accused writers of sneaking into my condo, reading my journals, and then writing a best selling book just for me. Books on the list include the memoir I’m Not The New Me by Wendy McClure, the hilarios novel Shaking Her Assets by Robin Epstein and Renee Kaplan, and today I’ve added the business book Love Is The Killer App by Tim Sanders.

I’m not going to write another book review, there are over 100 customer reviews on Amazon and I agree with the majority. This book is a gem! I finished it in a few hours, but will go back and pull quotes next week. It is definitely one I will be giving to friends who are looking for ways to put their careers (and lives) into drive.

The basics? "Here then, is my definition of love (in) business: the act of intelligently and sensibly sharing your intangibles with your bizpartners. What are our intangibles? They are our knowledge, our network, and our compassion. These are the keys to true bizlove."

One thing that hit me is a new way of thinking about networking and connecting people. After reading The Tipping Point, my mom called me to tell me she’d decided that I was a Connector. I know lots of people, rarely burn bridges, and can easily say, “Oh you need X, let me introduce you to Y.”

Honestly, until reading this book, I saw that as a personal skill and not a business skill. What? Really? Are you kidding me? No, I’m being totally serious. Business networking scares me, but connecting people in my personal life is second nature.

Now I can see that if I approach business partners with the same compassion, interest, and knowledge I use outside of Edelman, things can only improve. I know that it seems like such a “D’oh!” thing, but he really connected some thoughts to actions.

Long story short, read the book. Then come back here and tell me if he made you say, “D’oh!”

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posted by leah.jones

 
 

Philosophy

 

We had a deal!
September 1, 2006

Posted by leah.jones

Last night I went to a local bar to watch some stand-up comedy. In a previous life, okay maybe just three years ago, I was actively pursuing stand-up comedy as a career. I stopped doing stand-up, but find that I was active enough that I still know the comics performing in Chicago. I was pleased to walk into the room last night and see many familiar faces.

I thought that Pat Brice had one of the best sets and wanted to share one bit and get your thoughts. I'll paraphrase, "TV, we had a deal and you broke the deal. It was good. One way entertainment. I turn on the TV, you entertain me. Now you want me to go to my computer and answer a poll? You want me to be involved? That wasn't the deal at all. The deal was you entertain me, one way, remember?"

Pat is much funnier in person, I promise, but it got me thinking about work immediately. How many Pat Brices are out there? People that want one way communication from TV? Who want TV and Internet to stay separate? Who want writers to write and viewers to simply view? Are TV stations going too far by constantly polling us and asking us to vote?

Personally, I've never voted for or against any reality TV participant. I don't run to my computer to answer polls or go to chat rooms. And other than to get a correct show time, I don't go to network websites. At the same time, the presence and request for interaction doesn't bother me.

How about you? Do you vote people off? Do you select option C? Are you eagerly awaiting the fully integrated TV/Internet entertainment utopia? Let me know.

Oh and after you do that, let me suggest going to a live comedy show and tell them Leah sent you.

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posted by leah.jones

 
 

What's Talkshop

 

TalkShop is a blog about word-of-mouth and the Me2 Revolution, published by Edelman and hosted by Phil Gomes, the company's Senior Counsel, Online Communications. This blog pulls in thoughts and opinions from members of the worldwide Edelman network.

 
 

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