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Tools

Habit Forming

November 14, 2006

Posted by leah.jones

As I shifted my exercise routine from the evening to the morning, I've been shocked at how many other good habits have started forming around it. Instead of feeling guilty most evenings because I didn't go to the gym, I am able to write, eat dinner at home, clean, and read even more than normal. In the mornings, I've added breakfast and coffee at home (saving me $5/day) and a pre-commute email check.

"Leah," you might be saying, "this has nothing to do with social media or WOM. Why are you wasting my time?"

It does relate to my work in the me2revolution, I promise. And even better, it relates to your work on behalf of your clients. I think you should try adding one new social media habit to your routine. After you add one, it will open the gates to another habit and another. Soon your daily routine will include social media the way it now includes traditional media.

Week One
1. Find five blogs that relate to your client. Try using the Technorati Blog Directory or Google Blogsearch
2. Subscribe to the RSS feeds using Newsgator, Bloglines, or another aggregator
3. Read the feeds daily

Week Two
1. Make a list of five search terms you use to find information related to your client
2. Subscribe to those searches on Technorati or Omgili (for forums)
3. Read the feeds daily along with the blogs you subscribed to last week

Week Three
1. Find a few podcasts that relate to work (cough, cough, Earshot, cough, cough)
2. Subscribe to the feeds using iTunes or Juice
3. Listen to them while you commute instead of your normal tunes

As you build your daily social media habits, many that I haven't mentioned will enter your routine. What does your social media routine look like today? What would you suggest readers add to their day?

posted by leah.jones

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TalkShop is a blog about word-of-mouth and the Me2 Revolution, published by Edelman and hosted by Phil Gomes, the company's Senior Counsel, Online Communications. This blog pulls in thoughts and opinions from members of the worldwide Edelman network.