Updated: April 18, 2008 04:50 PM
Updated: April 18, 2008 04:50 PM
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AdRantsPosted by leah.jones
I had the opportunity to talk, and by talk of course I mean email, with Jon Fursh. Jon is the artist behind the parody Latkelicious. I initially wrote him to ask about Koolanoo, a new social network, and asked about how he got the most traffic to his site.
I was very surprised that it wasn't MySpace, but a combinations of blogs and MarketWire. That's right, he got the most traffic from a press release. There is a lot to learn from this one man promotion machine and I'll try to boil it down.
1. Good product that he is proud to present to people
2. Used traditional means
3. Personal contact with bloggers
4. MySpace and Koolanoo
5. Included the url in the beginning of the song, so if people just got the file they would find the site
6. Website that loads quickly
7. Easy to find contact information
8. Extremely friendly and personable
9. Using Google Analytics
How does this translate to PR for bigger clients? I would say that if you can check off each of those points, you've got a good chance of having online success. Use traditional and new media. Be proud of the product. Have a way to measure the project. Be friendly and responsive.
What would you add to the list?
posted by leah.jones
Posted by leah.jones
I've been back from WOMMA almost a week, but still haven't wrapped my head around the whole experience. It shows in my blogging--I've aborted this post four times already. So instead of trying to summarize the whole event in one post, I'm going to share some of my favorites notes (not quotes) and direct you to better recaps.
People carry two wallets. One with money, the other holds time. A product has to be worth both the money and the time. Remember that time is more valuable.
--Ted Leonsis, AOL
Wisdom of crowds VS the tyranny of mobs.
--Rob Gould of Porter Novelli
Word of Mouth is the folklore of consumer culture.
--Gary Stein of Ammo Marketing
When the spin is obvious, the information is more valuable.
--this was from (I think) Julia Hood of PRWeek, but definitely from the session "Are bloggers journalists?"
The best coverage can be found by searching for the WOMMA tag on Technorati or by reading all of the live blog entries at the WOMMA site.
*Trustiness? That was also from Gary Stein at AMMO.
posted by leah.jones
Posted by Rick.Murray
I’d like to put a serious plug in for all those who are considering attending, but have not yet made the decision to attend the WOMMA Summit that’s happening next Tuesday and Wednesday in DC.
In short: this conference will rock your socks. Why? Because it will give you answers to the questions I know, and you know, you have. It will let you hear about some really cool programs from some insanely smart people (further disclosure… not me). You’ll get to meet, chat (and party) with the people behind what’s new and what’s next.
(Disclosure: I am a member of WOMMA’s board and I am on the agenda to speak with another of WOMMA’s directors, Scott Wilder from Intuit.)
This stuff is a lot of fun, but getting up to speed is hard work. The WOMMA Summit is a really simple and totally affordable way to kick-start your growth.
I hope to see you all there.
Cheers.
posted by Rick.Murray
Posted by leah.jones
Just two weeks after being told, "I've never read a blog," at a Thanksgiving dinner, a friend told me this Saturday, "You are SO cutting edge."
Anyone that knows me knows that I'm not exactly cutting edge. I haven't bothered to buy a DVD player, I only replace my cell phone at the two year mark, and I only set up a del.icio.us account two weeks ago.
My friend has been spending a lot of time working in San Francisco lately and that is why she thinks I'm so cutting edge. "Leah," she continued, "everyone out there blogs and has a MySpace. I mean everyone. And you do all that stuff, you should move there."
Another friend chimed in, "I only have MySpace because my brother in LA has MySpace and he insisted that I get one."
To me, blogging and social networking are not cutting edge; they are necessary tools for writing and working. (I actually just celebrated my third anniversary of blogging on November 24.) I said it after Thanksgiving and I'm saying it again, it is very important to learn these tools now. We might be tempted to say, "Blogging is dead, what is the next big thing?" but we need to remember that to lots of people, it is still cutting edge.
What online tool do you consider a daily necessity that makes your friends call you cutting edge?
posted by leah.jones
TalkShop is a blog about word-of-mouth and the Me2 Revolution, published by Edelman and hosted by Phil Gomes, the company's Senior Counsel, Online Communications. This blog pulls in thoughts and opinions from members of the worldwide Edelman network.
Posts that contain WOM OR WOMM OR "Word of Mouth" per day for the last 30 days.
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