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Tools

Press Release vs. MySpace

December 27, 2006

Posted by leah.jones

I had the opportunity to talk, and by talk of course I mean email, with Jon Fursh. Jon is the artist behind the parody Latkelicious. I initially wrote him to ask about Koolanoo, a new social network, and asked about how he got the most traffic to his site.

I was very surprised that it wasn't MySpace, but a combinations of blogs and MarketWire. That's right, he got the most traffic from a press release. There is a lot to learn from this one man promotion machine and I'll try to boil it down.

1. Good product that he is proud to present to people
2. Used traditional means
3. Personal contact with bloggers
4. MySpace and Koolanoo
5. Included the url in the beginning of the song, so if people just got the file they would find the site
6. Website that loads quickly
7. Easy to find contact information
8. Extremely friendly and personable
9. Using Google Analytics

How does this translate to PR for bigger clients? I would say that if you can check off each of those points, you've got a good chance of having online success. Use traditional and new media. Be proud of the product. Have a way to measure the project. Be friendly and responsive.

What would you add to the list?

posted by leah.jones

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TalkShop is a blog about word-of-mouth and the Me2 Revolution, published by Edelman and hosted by Phil Gomes, the company's Senior Counsel, Online Communications. This blog pulls in thoughts and opinions from members of the worldwide Edelman network.