Updated: April 18, 2008 04:43 PM
Updated: April 18, 2008 04:43 PM
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AdRantsPosted by leah.jones
My title at Edelman is Conversation Analyst and as far as I know, I'm the only one with this title. What it means is that on a weekly basis I get a pile of research to do and I hop to it using web apps.
Today the heavens opened and angels sand. Okay, maybe not, but I noticed the coolest tool on BoardReader. After you enter a search, you have to option to make a trends graph. Lots of sites offer trend graphs for blogs, but BoardReader is for forums.
What the fine programmers at BoardReader have done is allow the user to choose between relative and absolute numbers. Huh? You can have a graph that shows the percentage of total posts that use a specific term OR the absolute number of posts that used the term.
Hey Blogpulse and IceRocket, you listening? Can you add this feature, because honestly it is absolute values that we want, not percentage of total blog posts written on that day. I realize that over the lifespan of the blogosphere percentage can be more useful, but over a 2-6 month period I would prefer absolute.
Thank you BoardReader, I can go home geeky tonight. And by geeky, I mean happy.
posted by leah.jones
Posted by Phil.Gomes
The art of the rock "concept album" is a someone controversial one in music. Done right, they're genre-busting. Done poorly, they come off as self-indulgent and over-reaching, an unsuccessful attempt by bands to punch over their weight..
Nevertheless (and in the absence of hearing the music) I'd have to say I'm impressed with the marketing behind Nine Inch Nails' upcoming opus, Year Zero. (Being a conspiracy theory buff has something to do with with my interest, I'm sure.)
Over at MTV:
Strangely enough, the story actually began on the back of a T-shirt sold on NIN's current European tour. Dates and cities are listed, with certain letters highlighted. When those letters were arranged, they spelled out the phrase "I am trying to believe," which most saw as just another statement of shattered hope from NIN mastermind Trent Reznor ... that was, until one particularly, uh, "enterprising" individual decided to Google the phrase.This immersive campaign takes you all over the Web.What was revealed was a rather unsettling site (IAmTryingToBelieve.com) dedicated to information on "Parepin," a drug allegedly added to the water supply by the federal government at some unknown date to protect citizens from bioterror attacks.
Clearly, Reznor and Co. know how to activate a passionate audience and planned well ahead of time. For personal and professional reasons, I'll be watching this closely.
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posted by Phil.Gomes
Posted by leah.jones
Open Letter to Wendy's,
Where's the beef? What I mean when I ask that is really,"Where are your new ads?" You know, the ones with Violent Femmes music in the background? Cause, um, I blogged it on my personal blog and now I'm one of the top Google results.
Don't get me wrong, I appreciate the extra traffic, but I think people are really disappointed they can't find the video anywhere. By choosing Violent Femmes, you are really tapping into the memories of a certain set of people. Namely me and people I was friends with in 9th grade.
We used to sit in the back of the bus and belt out Blister in the Sun from memory. Yes, before iPod, without Walkmans, we sang our Violent Femmes and maybe, just maybe, we did it while we ate french fries dipped in Frosties.
Now you have turned a beloved high school moment into a commercial, but you didn't go the extra mile. You haven't put the ad on the internet. Now... on your site you have ads, but not the ads people are looking for today.
Short and sweet, I should not be the person people come to looking for information about your company. You should. Hey Marketing Guy, go down to the Web Guy's office and beg for him to upload the flash videos of your ads. Do it now.
I'm waiting.
Still waiting.
So are your fans and instead of coming to your site or evangelizing your brand on YouTube, they are coming to my blog. I guess what I'm really saying is thank you for the extra traffic.
Sincerely,
Blogger in Chicago
posted by leah.jones
Posted by leah.jones
A colleague in Seattle sent me this video and after I watched it, I forwarded it on to my global team. Wolfgang responded and told me that this has been making the rounds in the German blogosphere, too.
I need to watch this a few more times to really ingest it, but I think it is one of the best explanations of Web 2.0 that I've seen. What other Web 2.0 descriptions do you use? How does this video change what you think about Web 2.0?
Credits: Michael Wesch, professor of anthropology KSU.
posted by leah.jones
Posted by leah.jones
Just a friendly reminder to everyone: the conversation doesn't start until you hit send or publish. Before you hit send or publish you haven't participated in the conversation. You have listened, but you haven't actually entered the conversation.
Huh? Why am I saying this?
Once upon a time, I got flamed in a forum after expressing an opinion that was the opposite of the majority of the community. One of the members that flamed me, then wrote me a private apology email asking that I not to take offense. In the email the writer insulted me a couple more times, but each time said, "Oh, that's sounds bad, it isn't quite what I mean."
I just want to remind everyone that the conversation doesn't start until you hit send or publish. Do you have any idea how many times I rewrote the previous paragraph? No, you don't. You aren't sitting at my desk watching me type, delete, edit, and publish. You are reading the finished product.
If you find yourself typing, "That isn't what I mean, that's not the right word, I don't mean to offend you." then delete it and try again. That is the beauty of the send key. You hit send after picking all of the right words.
The conversation starts after you publish the response, not while you are writing it. Remember that and take advantage of the delay that the publish or send button builds in. Your reader doesn't need to know all the words you threw away while you were crafting your response.
Consider this a public service announcement. No, wait, consider it unsolicited advice. Oh, that isn't quite right. How about Friday Free Flowin' Opinion? Hmmm, I'll get back to you on that.
posted by leah.jones
TalkShop is a blog about word-of-mouth and the Me2 Revolution, published by Edelman and hosted by Phil Gomes, the company's Senior Counsel, Online Communications. This blog pulls in thoughts and opinions from members of the worldwide Edelman network.
Posts that contain WOM OR WOMM OR "Word of Mouth" per day for the last 30 days.
Get your own chart!