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Brands

Where's the beef?

February 15, 2007

Posted by leah.jones

Open Letter to Wendy's,

Where's the beef? What I mean when I ask that is really,"Where are your new ads?" You know, the ones with Violent Femmes music in the background? Cause, um, I blogged it on my personal blog and now I'm one of the top Google results.

Don't get me wrong, I appreciate the extra traffic, but I think people are really disappointed they can't find the video anywhere. By choosing Violent Femmes, you are really tapping into the memories of a certain set of people. Namely me and people I was friends with in 9th grade.

We used to sit in the back of the bus and belt out Blister in the Sun from memory. Yes, before iPod, without Walkmans, we sang our Violent Femmes and maybe, just maybe, we did it while we ate french fries dipped in Frosties.

Now you have turned a beloved high school moment into a commercial, but you didn't go the extra mile. You haven't put the ad on the internet. Now... on your site you have ads, but not the ads people are looking for today.

Short and sweet, I should not be the person people come to looking for information about your company. You should. Hey Marketing Guy, go down to the Web Guy's office and beg for him to upload the flash videos of your ads. Do it now.

I'm waiting.

Still waiting.

So are your fans and instead of coming to your site or evangelizing your brand on YouTube, they are coming to my blog. I guess what I'm really saying is thank you for the extra traffic.

Sincerely,

Blogger in Chicago

posted by leah.jones

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TalkShop is a blog about word-of-mouth and the Me2 Revolution, published by Edelman and hosted by Phil Gomes, the company's Senior Counsel, Online Communications. This blog pulls in thoughts and opinions from members of the worldwide Edelman network.