Updated: April 18, 2008 04:40 PM
Updated: April 18, 2008 04:40 PM
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AdRantsPosted by leah.jones
While I've been at work the last few weeks, I've been MIA from Talkshop. It happens to all bloggers from time to time. Life starts moving too fast to stop and write. Work gets so busy that carving out time for posting slips. "Well, no excuses Miss Jones. Give us a post."
Here are a two things that have been on my mind lately. Each could be a post in itself, but I've tried to write each of them and it just isn't happening. Tidbits, if you will.
1. Book to read. I picked up The Trendmaster's Guide: Get a Jump of What Your Customer Wants Next by Robyn Waters. It is a slim "A to Z" guide written by the woman who helped transform a number of large companies into the brands we know today. It is small enough to slip into your laptop bag for light reading or an inspirational flip-through. I keep it on my desk. (I think it also makes a nice gift to a client or peer. More memorable than a thank you note and an easy commute read.)
2. Online generosity. I often talk about how links are currency in the online world. A coworker said it even better when he said that links are votes, but like votes in a developing country. Some links count more than others. I try to fill my posts both here and at "home" with links to the right people. That is being generous.
Then I came across a form of generosity that astounded me. I was looking for blogs about gardening and found an OPML file that contained over 200 feeds to gardening blogs. (And now I can't find it to give the link-love it deserves. Bad Leah.) "Wow," I thought, "I could make OMPL files of some of the themes I read and make those available to people." I haven't yet, but it is such a great idea that I wanted to put it out there.
Do you read a lot of feeds? Could you group them into subcatagories and share them with colleagues or readers of your blog?
There you have it. I'm back in the blogging game with a book recomendation and a thought about online generosity. How do you define online generosity? What is on your reading list?
posted by leah.jones
Posted by leah.jones
There is nothing like working with early adopters to force me out of my luddite tendancies. All these new social network type things and I have small networks on all of them.
If you want to keep up with the Joneses (me), here is are the sites I'm on and my username... if'n you want to connect with me.
Twitter. Steve and Phil are obsessed with it and Rick and I just joined today. On Twitter I'm leahjones, but we'll see how long I can stand live blogging my life.
Flickr. Because of the merger with Yahoo! I have a rather outdated Flickr ID... colorado_chica2002 and my Flickr page is Accidentally Jewish. Maybe I do like live blogging, because most of my photos are straight outta Blackberry.
del.icio.us. I finally joined del.icio.us after realizing how many draft emails I'd saved--each with one link. Want to add me to your network and (better yet) send me links? There I am leah.jones.
And the other place I'm looking to connect with people is Facebook. Feel free to add me to your buddy/twitter/network lists on these sites. That way I can actually test 'em out.
posted by leah.jones
Posted by leah.jones
Oh dear sweet Chicago Transit Authority... You tried. I give you that, you tried, but it was a swing and a miss. In Chicago, the CTA is the group that runs public transportation. And a couple years ago they took a big step into the community when the chairwoman Carole Brown started blogging.
That isn't the swing and a miss, that has actually been quite successful. People are reading and commenting--each post has 90-200 comments. CTA riders finally feel like they have a way to interact with the PERSON in charge. Not a phone tree, not an email that disappears, but a public forum to ask questions.
What I'm referring to is a comment I got on my blog last night. Each year the CTA brings us the Santa Express. A train decked out with Christmas lights, silly North Pole advertising, CTA employees dressed like elves and one flatbed car with Santa riding in it. Make no mistake, this isn't a Holiday Train, this is a Christmas train.
I get stuck on it every year and find it very awkward. I don't really do Christmas and I tend to pan the experience on my blog. Yesterday someone from the CTA got to the place on the to do list that said, "Find blogs about Santa Train and leave the following comment: Thank you for enjoying our train. Please check for next years Holiday Train schedules at www.transitchicago.com. They will start showing sometime by the middle of November./ Thank You & HO-HO-HO. PS. Check youtube.com for cta holiday train videos. "
Apparently nobody told this person to read the posts first. Before copy/paste/repeat, READ THE BLOG and see if they enjoyed the experience of being on the train. I know it is tempting to copy/paste, copy/paste, copy/paste and sometimes for proper messaging certain parts of an email need to be the same across the board.
But please, please, please if you have been authorized to make comments for your company or for your client, READ THE BLOG FIRST. Please.
And not related to the comment on a post that wasn't pro-Santa, if you are going to make a MySpace page for your brand, make sure it is consistent with your message. The CTA Santa has a page that doesn't exactly scream Christmas.
UPDATE: The CTA has redone the CTA Santa MySpace page and it is much more on target. Well done!
posted by leah.jones
TalkShop is a blog about word-of-mouth and the Me2 Revolution, published by Edelman and hosted by Phil Gomes, the company's Senior Counsel, Online Communications. This blog pulls in thoughts and opinions from members of the worldwide Edelman network.
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