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Tools

20 x 20 at 20:20

May 31, 2007

Posted by leah.jones

Last night I accepted an invitation to check out the first Pecha Kucha Night in Chicago. Pronounced pechachka (or something like that) and the Japanese word for the sound of conversation, it is a night that celebrates design, architecture, art, and community.

Mark Dytham, a British expat living in Tokyo, flew in for the launch making Chicago about the 80th city to host an event. The idea is simple: 20 slides, 20 seconds per slide and the night starts at 20:20. The brief presentation, clocking in at 6:40 per person, keeps it concise, interest levels up, and allows for many presentations in one night.

It was great to see how different architects and designers used their 20 slides. Of course it got me thinking about how we would do under that structure in a PR setting.

6:40 to tell your story.

Images become much more important, as does the spoken word, but bullet points and text drops in effectiveness. The best presentations were made of unexpected images and questions asked by the presenters.

What happens when architecture is fun? Have you ever tried to take balloons onto a New York subway? What memory is being created in this photograph?

I'll pull this night into my next presentation. Great images, strong stories and limit the text. (Oh and if there is a Pecha Kucha near you, you must make a night of it. Even if you aren't an architect.)

posted by leah.jones

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