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earSHOT: The Edelman Podcast

 

earSHOT: Vol. I, Ep. 4
March 31, 2006

Posted by Phil.Gomes

The latest episode of earSHOT is online.

Members of our Tourism & Lifestyle practice went to the frontlines of the hurricane Katrina devastation as part of a volunteer cleanup effort with Tourism Cares For Tomorrow.

While the team was in Mississippi, they phoned in their observations and impressions of what they saw. Along the way, they captured the thoughts and impressions of the residents and the other volunteers.

Participating in the volunteer effort was an incredibly rewarding experience for the team. Likewise, it was a unique pleasure for me to bring their experience to our listeners.

If you are interested in perhaps volunteering, please visit the Harrison County Volunteer Center.

You can download the episode as an MP3, or subscribe to the podcast feed to ensure you get the latest episodes automatically.

Show Notes (Runtime: 00:23:35)

00:10 - Jennifer Elving, Edelman: "There are all sorts of clues about the memories that they made here and what happened here..."

00:45 - Phil's introduction of Cathleen Johnson, General Manager, Tourism & Lifestyle Practice

01:10 - Cathleen Johnson, Edelman: Edelman's participation in Tourism Cares For Tomorrow

02:06 - Lou Rizzardi, Alderman, Pass Christian, Miss.: "Right now, six-and-a-half months later, we're trying to get the place cleaned up... This area of town, the east end, still stands a good chance of coming back."

03:23 - Stephanie Aenchbacher, Edelman: "It is incredibly difficult to put into words the destruction that we've seen."

04:31 - Pat Henderson, National Tour Association: "You could make a donation and you can pray for the people, but my wife and I just kept talking about 'we'd like to just get down and do.'"

07:10 - Cathleen: "Everybody talks about what happened after the storm. That's the true measure for everything in this region right now."

12:24 - Sam Lacy, student, Transylvania University: "Didn't go to Fort Lauderdale. Came down here to help with the cleanup, and I'm glad I made that choice."

13:22 - Chip McDermott, Mayor Pro-Tem, Alderman: "We've got a tremendous amount of devastation, but we have a tremendous amount of help."

14:25 - Kimberly Price, Gaylord Opryland Resort And Conference Center: "If you look at the trees, they tell a story. Even the trees look so tired."

15:46 - Amy Patti, Edelman: "The whole experience can leave you speechless, which is pretty odd for someone in PR."

18:30 - Tiffany Fessler, Edelman: "I think the one word that comes into my head when I think of this whole experience is 'resilience.'"

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posted by Phil.Gomes

 
 

earSHOT: The Edelman Podcast

 

earSHOT: Vol. I, Ep. 3
March 16, 2006

Posted by Phil.Gomes

The latest episode of earSHOT is up for your listening pleasure.

This time around, we have an interview with Andy Sernovitz, president of the Word Of Mouth Marketing Assocation (WOMMA). We also have a contribution from Michael Liskin, a Ph.D. candidate at USC Annenberg, who reacts to my comments in Eric Schwartzman's On The Record...Online regarding rhetoric and persuasion.

You can download the episode as an MP3, or subscribe to the podcast feed to ensure you get the latest episodes automatically.

Show Notes (Runtime: 00:19.24)

00:16 - Host Phil Gomes introduces the show.

00:33 - How to leave us comments.

00:44 - Phil intros this edition’s segments

01:05 - Phil introduces interview with WOMMA’s Andy Sernovitz

01:22 - Andy talks about "Why WOMMA and why now?"

02:32 - Andy discusses the "philosophy of word-of-mouth"

03:24 - "Scrutiny is good."

05:02 - WOMMA’s code-of-ethics

05:50 - "People are making this too hard."

07:46 - The opportunity in WOM

09:09 - Shout-out from Pam Talbot, Edelman U.S. president

09:14 - Phil intros discussion on rhetoric

10:08 - Phil’s interview with Eric Schwartzman, excerpted from On The Record...Online, a production of iPressroom Corp.

15:28 - USC Annenberg’s Michael Liskin: "Not a whole lot has happened since ancient Greece..."

16:33 - "Rhetoric": Connotation and denotation

17:33 - Michael: "It’s all rhetoric."

18:30 - Show wrap-up and disclaimer

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posted by Phil.Gomes

 
 

earSHOT: The Edelman Podcast

 

earSHOT: Vol. I, Ep. 2
February 24, 2006

Posted by Phil.Gomes

We just uploaded the latest edition of earSHOT: The Edelman Podcast.

In this episode, our U.S. Eastern Region President Matt Harrington discusses "The Proper Power Of Persuasion," and Cathy Kirkman, partner at Wilson Sonsini Goodrich & Rosati talks about the key intersections between the law and social media.

You can download the episode as an MP3, or subscribe to the podcast feed to ensure you get the latest episodes automatically.

Show Notes (Runtime: 00:21:03)

00:15 - Host Phil Gomes introduces the show.

01:14 - The show receives its first comment, from Neville Hobson, co-host of "For Immediate Release"

02:03 - Edelman's Matt Harrington discusses "The Proper Power Of Persuasion"

05:11 - Phil introduces interview with Cathy Kirkman, partner at Wilson Sonsini Goodrich & Rosati

06:19 - Phil kicks off interview: "What are the three key legal issues that face social media?"

06:45 - Kirkman on telecom law

11:24 - Kirkman on copyright

16:46 - Kirkman on the consumer's legal voice

20:12 - Show wrap-up and disclaimer

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posted by Phil.Gomes

 
 

What's Talkshop

 

TalkShop is a blog about word-of-mouth and the Me2 Revolution, published by Edelman and hosted by Phil Gomes, the company's Senior Counsel, Online Communications. This blog pulls in thoughts and opinions from members of the worldwide Edelman network.

 
 

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