April
		1	2	3	4	5
6	7	8	9	10	11	12
13	14	15	16	17	18	19
20	21	22	23	24	25	26
27	28	29	30

Marketing

Winding path to PR.

November 2, 2006

Posted by leah.jones

On the phone with a colleague today, I apologized for my writing style. “The problem is that I have a comedy background, so even official documents start sounding…” He cut me off, “What do you mean, a comedy background?” Yes, once upon a time, I was a stand-up comic.

Nothing about my career path before I came to Edelman suggested I would ever end up at a PR firm, but I’m here. I have my degree in Chemistry, a minor in Spanish. My resume includes study abroad administration, college housing, sexual assault awareness and prevention, a waitress, a cashier at a major retail chain, manager of an ice cream parlor. In my time off I’ve taken lessons to learn improv comedy, writing, tango, and African drumming.

Somehow, this combination was magic and I am now a part of the me2revolution. What has your path to PR looked like? What was unexpected that led to something wonderful? Tell me about your path to PR.

Comments (4) | TrackBack (0) | Permalink

posted by leah.jones

Marketing

Huh?

July 13, 2006

Posted by Rick.Murray

Upfronts are at record highs. Viewership is at record lows.

What am I missing?

RWM

Comments (68) | TrackBack (0) | Permalink

posted by Rick.Murray

Marketing

The Mark(eting) Of The Beast

June 6, 2006

Posted by Phil.Gomes

I admit it: I'm a bit of a metalhead.

And, being a metalhead, I've been particularly interested in how the number "666" — the legendary "mark of the beast" as foretold in the Book Of Revelations — has been used on this particular date: 06-06-06.

Never mind the fact that folks were using a different calendar when Revelations was written. And you might have look past the fact that there is some controversy as to whether the Beast's "number" is "666" or originally "616." (Two millennia worth of unholy inflation and flirtation with "the new math," you know.)

None of this stops the marketing machine this week. Let's take inventory:

A remake of The Omen debuts. (I don't know about you, but you can't get away from the ominous billboards here in LA.)
WASP and Danzig will be playing concerts.
The new Slayer album Eternal Pyre comes out (WMV; QuickTime). The band would have rolled out the "Unholy Alliance Tour" were it not for the singer's surgery. (Demonstrating an eerie capacity for demonic timing, Slayer's previous album was released on Sept. 11, 2001.)
Ann Coulter is releasing Godless: the Church of Liberalism

The town of Hell, Michigan, takes the cake, though. From this AP story:

"I've got '666' T-shirts and mugs. I'm only ordering 666 (of the items) so once they're gone, that's it," said Colone, also known as Odum Plenty. "Everyone who comes will get a letter of authenticity saying you've celebrated June 6, 2006, in Hell."
Most of Colone's wares will sell for $6.66, including deeds to one square inch of Hell.

The temptation of the demonic date was even too much for strongly Christian media properties to resist. From MSNBC:

The publisher of the top-selling "Left Behind" book series by Tim LaHaye and Jerry B. Jenkins is teaming up with a Christian bookstore to sell the popular books in paperback for $6.66.

I'm starting to get a little concerned that this is the day where the LA office is supposed to discuss the results of the employee survey. ("Hey... The walls are starting to bleed and my conference calls come out backwards. Could you call maintenance, Kim?")

Part of me is grotesquely interested in exactly how severe the post-mortem beating of this marketing horse is going to be. Another part is looking askance at this event as a unique, fleeting footnote in marketing history. Naaah... Not paying any more attention. I'm working to the tune of the new Lacuna Coil album today.

(Update: You're not going to believe this, but I found out when clicking around the Lacuna Coil site that June 6 is singer Cristina Scabbia's birthday. This just doesn't end...)

Technorati Tags: marketing, movies, music, metal, 666

Comments (66) | TrackBack (0) | Permalink

posted by Phil.Gomes

What's Talkshop

TalkShop is a blog about word-of-mouth and the Me2 Revolution, published by Edelman and hosted by Phil Gomes, the company's Senior Counsel, Online Communications. This blog pulls in thoughts and opinions from members of the worldwide Edelman network.