Tag Archives: 2013 Edelman Trust Barometer

Edelman's Employee Engagement team uncovered insights from the 2013 Edelman Trust Barometer.

The press wins trust by doing its job fairly and effectively in an unfettered arena.

Here you have a demand for less regulation while CEOs suggest that enforcement of the new regulations has restored trust; this is a baffling logic problem.

The cluster of four attributes Edelman calls the “Engagement” cluster warrants the attention of every business because it includes the behaviors that stakeholders say are among the most important to deepening their trust.

The mandate that NGOs once had in Indonesia will potentially deteriorate or even be revoked if they do not offer new ways of doing things, by stakeholders who feel they can now take matters into their own hands.

The mining sector will need to wear its protective headgear, politically speaking, over the next 18-24 months.

The Edelman Trust Barometer is an annual global report on trust, of course, but also on how trust relates to what it takes to remain relevant in the years ahead. This year two things that are particularly relevant to life sciences companies caught my attention and I hope they will catch yours as well.

After a year of banking scandals, financial services remains the least trusted sector globally. This year’s Edelman Trust Barometer data uncovered some directional trends that help inform a path forward.

While the overall global trust index showed an uptick among the general public in 2013 (from 45 points in 2012 to 48 points in 2013), financial services remained the least trusted sector globally, with just 46 percent of respondents identified as a “truster,” according to the first deep dive of financial services industry data in Edelman’s annual Trust Barometer.

Building trust in Asia Pacific relies heavily on an understanding of CSR & Sustainability. Here are five steps to help the process.