Tag Archives: advertising

Last week I was a judge at the Asian Marketing Effectiveness Awards, a sort of AP Cannes I guess, and I was in equal parts encouraged and dismayed for the PR industry.

Longtime Woods sponsor Nike seemed to signal that all was forgiven by releasing an ad following Tiger’s victory at the Arnold Palmer Invitational that featured a quote from Tiger, “Winning Takes Care of Everything.”

It's becoming meaningless to distinguish yourself as a practitioner of "advertising" or "public relations" because to the end consumer, user or stakeholder – it's all just becoming content, says David Armano.

Given our earned media experience and editorial knowledge honed through years of creating and co-producing stories, PR is best suited to partner with paid media.

This morning I noticed that my previous boss, Harris Diamond at Weber Shandwick, has moved up to take over ailing global ad firm McCann-Erikson.

Harris is a PR guy, and he now leads one of the great global ad firms. Why? Well other than his brilliant personal qualities, I think two reasons.

The Age of Engagement demands a re-construction of the traditional agency model but, as everything converges, tensions persist between old and new, advertising and PR, science and humanity.