Tag Archives: Barack Obama

I spoke with political pros Steve Schmidt and Bob Shrum this morning to get their assessment of the marketing communications strategy for the Obama and Romney campaigns. I wanted to understand what lessons there might be for corporate reputation or brand marketing PR people.

I asked colleagues from around Edelman’s global network to share a snapshot of what their region is saying about the U.S., and while it was clear that our process is still admired, there are a few chinks in the armor.

Enthusiasm for this year’s presidential election is lower than it was in 2008, says Emily Hunt. With the debates now done, attention turns to energizing a less engaged electorate.

The Romney camp missed a chance to permanently win more female voters with their post-debate clarifications this week, says Edelman Berland’s Emily Hunt.

As we approach the first Presidential debate, Edelman strategists Steve Schmidt and Bob Shrum offer their thoughts on what to look for when the debate sparks start to fly.

In the second episode of our “Election 2012” commentary, Edelman strategists Bob Shrum and Steve Lombardo discuss Barack Obama and Mitt Romney's chances.