I spoke with political pros Steve Schmidt and Bob Shrum this morning to get their assessment of the marketing communications strategy for the Obama and Romney campaigns. I wanted to understand what lessons there might be for corporate reputation or brand marketing PR people. As we approach the first Presidential debate, Edelman strategists Steve Schmidt and Bob Shrum offer their thoughts on what to look for when the debate sparks start to fly. In the second episode of our “Election 2012” commentary, Edelman strategists Bob Shrum and Steve Lombardo discuss Barack Obama and Mitt Romney's chances. Edelman made two big moves this week. We hired Michael Berland to run our new global research business, Edelman Berland. We also launched our new corporate web site, Edelman.com, which aims to be a media brand hybrid. These seemingly disconnected decisions are actually linked to our deep conviction that the next phase for our company will see us aim to be the preferred choice (as a PR firm) among communications options.Five Lessons from the Election
Duelists Meet in Denver
Is the Election Over?
Method to the Madness