Tag Archives: brands

Alex Abraham challenges brands to focus less on finding the right channel to engage Millennials and more on communicating a compelling message in an authentic voice.

Iconic global brands are silenced into success by globally renowned UK retailer Selfridges as part of a campaign to nurture the soul.

Millennials want to be engaged with the world around them. Perhaps it stems from over connectivity – always online and interacting with an impossible amount of information to process.

Given our earned media experience and editorial knowledge honed through years of creating and co-producing stories, PR is best suited to partner with paid media.

Thanksgiving has always been my favorite holiday. We all know that many companies use this celebration to increase sales, but I appreciate the less-commercial approach especially when brands observe the day by connecting with their consumers as if they were part of their family.