Tag Archives: CEO

The next and more challenging chapter will be to change consumer behavior. So the smart company will sell the concept first to consumers and then to opinion formers.

The 2013 Edelman Trust Barometer demonstrates a serious crisis of confidence in leaders of both business and government.

Success doesn’t make people passionate; passionate people find success.

I went with SAP co- chief executive, Bill McDermott, to the Frederick Douglass Center, a Children’s Aid Society (CAS) facility built in the 1950s which offers after-school programs and community services to the underprivileged in the neighborhood.

It is PR’s time to lead because the world has changed. Communications can no longer be top-down and controlled; in fact, credibility is conferred horizontally by conversation and the wisdom of the crowd.