Tag Archives: consumer marketing

Brand reinvention may be harder than brand invention. Just ask recently revised brands. Or Superman.

"Don’t stress about writing long-drawn-out papers," says Andrew. "In your future, most of your writing will be 140 characters or less."

Iconic global brands are silenced into success by globally renowned UK retailer Selfridges as part of a campaign to nurture the soul.

Only 14 percent of the global population trust business a great deal. This sobering fact, from the 13th annual Edelman Trust Barometer, should startle every consumer product marketer.

The PR business will have to find the new influential conversation starters and discover powerful insights. PR can also help drive the new product discovery process by engaging with avid fans and, through meaningful two-way dialogue, discover what they are looking for in the next version of a product.