Tag Archives: creative strategy

Public relations firms can offer distinctive creative product that can become the basis for the brand proposition.

Edelman has named Jackie Cooper global chair, creative strategy, effective immediately. In the newly created position, Cooper, currently global vice-chair of brand strategies at Edelman, will oversee the firm’s creative offering and teams while enhancing Edelman’s creative capabilities across the network. She will report to Richard Edelman, president and CEO, and join the firm’s Executive [...]