Brazil in the Future
The general feeling is that the country will improve, despite all the difficulties and unresolved problems. And perhaps that is the explanation of that optimism and enthusiasm that continues to grow among Brazilians each year.
The general feeling is that the country will improve, despite all the difficulties and unresolved problems. And perhaps that is the explanation of that optimism and enthusiasm that continues to grow among Brazilians each year. The cluster of four attributes Edelman calls the “Engagement” cluster warrants the attention of every business because it includes the behaviors that stakeholders say are among the most important to deepening their trust. Here are three ways that corporate citizenship efforts could tap into the insights of big data, and three cautions for corporations to think about before diving into big data. China's social media scene has long been one of the fastest-growing in the world, but it's not just cat videos and celeb tweets - here's how social media is playing a major role in Chinese politics. Millennials want to be engaged with the world around them. Perhaps it stems from over connectivity – always online and interacting with an impossible amount of information to process. Pangea Educational Development (PED) is a nonprofit organization committed to developing sustainable education programs in under-resourced communities. PED’s mission demonstrates true entrepreneurial spirit and working with PED has inspired me in many ways. The keys to building trust can be found within five performance clusters: Engagement, Integrity, Products and Services, Purpose and Operations. The 2013 Edelman Trust Barometer shows we are in the midst of a crisis of leadership and in order to build trust, leaders must embrace a new model of engagement. I think about Trust and what it means in the business world – and the world of public relations – nearly every day. As we release Edelman's 13th Annual Trust Barometer this week, I want to share the three reasons I care about Trust. “Connections Index” measures the employee connections that are vital to business successBrazil in the Future
Engagement Attributes: The Fastest Path to Trust-Building
Big Data for Big Corporate Citizenship
Weibo and the China Dream
Millennials and Brands
Edelman Grant Funds Sustainable Education Programs
The Keys to Building Trust
The Diamond of Influence
Three Reasons I Care About Trust
Edelman Launches New Employee Research Product to Provide Companies with Real-Time Engagement Insights