Selling the Concept Ahead
The next and more challenging chapter will be to change consumer behavior. So the smart company will sell the concept first to consumers and then to opinion formers.
The next and more challenging chapter will be to change consumer behavior. So the smart company will sell the concept first to consumers and then to opinion formers. Most notably, the members departed the snowy village with a greater sense of confidence than the prior four years.Selling the Concept Ahead
Davos: More Confident, Certainly Not Relaxed